Using Twitter and Hashtags

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The information in this social network is updated very quickly, which allows it to be classified as a constantly indexed category of sites. This group mostly includes news publications.

If you need to change the title or description of a snippet as quickly as possible after making adjustments to these parameters on a website, it is better to announce this on Twitter. Simply school principals email list insert links into the ranking page between two common tags like: #megaindex or, for example, #dentistry

Adding data to Yandex.Directory

This directory allows you to enter the address and other information about the company. At the same time, they can also be included in the site snippet in the search.

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Each type of organization is assigned the characteristics that are most important to users.

All information about the company is analyzed in the Yandex service - the directory "My Organizations". This data is also displayed in other search engine services. In some cases, you can even insert the "Sign Up" button directly into the snippet. This button is also in Yandex.Maps, but only for certain clinics or beauty salons. The user can make an appointment with a company that partners of this search engine cooperate with.

Adding to Yandex.Market

To improve the quality of snippets and increase the number of customers, you should place your products in Yandex.Market. In this case, the information will also be displayed in search results. There is another option - you can download product data for free via Yandex.Webmaster.

Yandex.Real Estate for snippet

Any advert from a Yandex.Real Estate program participant is displayed in a snippet along with basic information about the offer. But it is worth considering that most often this information is not displayed in the main search results.

The exception is cases with a high level of query relevance. Usually, such snippets are displayed on search pages in Yandex.Real Estate.

Auto Ads and Snippets

By participating in the Yandex.Auto affiliate program, you can increase your site traffic and increase your audience. This option is relevant if your resource contains private and commercial automotive ads. At the same time, participation in the program is considered voluntary and free of charge.

Auto Ads and Snippets

The main advantage is the ranking of ads on the Yandex.Auto service and the ability to include your offers in a block that is located above the search results list.

Videos and snippets

If you are engaged in video content, then with the help of Yandex you can index the corresponding media files published on the network. After its execution, these materials will be placed in the Yandex.Video service. The following will be visible on the search results pages: splash image, title, text description, and other service data. Moreover, a preview of video files will be available.

Google not only supports schema.org markup, but also recommends using micro-markup. If you want this search engine to index your video, you should use the schema.org/VideoObject type. In this case, the markup should be inserted directly into the html page where the media file is published.

Micro-markup

Almost all snippet expansion options in Google are performed automatically. To influence the formation of the snippet, you should use microdata, which are additional properties. They are inserted into the code specifically for the search robot.