By sources and level of exclusivity

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Depending on where the content was taken from and how well it meets the requirements, the following types are distinguished:

Author's. You can write the article yourself, based on your existing knowledge, or contact a copywriter who understands the topic.

Borrowed. Copying articles or individual fragments from other resources must occur with the consent of the owner and be accompanied by links to the source, otherwise it will be considered pastors in the us email list a violation of the law. The same applies to the publication of graphic materials. In addition, it is important to correctly format quotations.

Source and level of exclusivity of content

User-generated. Information posted by users includes comments, reviews, feedback, photos, and posts. Such content is of great importance because it can help you find out what customers think, better meet expectations, establish contact with your audience, and expand your offering.

Unique. Content that is not found anywhere else. It can present already known information, but in a completely original form.

Non-unique. Text taken without changes, or superficial rewriting. This may include the company's own content, borrowed from another resource. Non-unique texts significantly reduce the site's SEO indicators.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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By goals
Depending on the tasks set, the content can take different forms:

Entertaining. Interesting stories, humor, discussions, games, funny pictures. It is needed to interest visitors and give them the opportunity to relax, leave them with a positive impression.

Selling. Promotions, product reviews, cases, unique offers . This content is used to retain customers, increase demand for products.

Informational. Various articles, guides, diagrams that provide a detailed idea of ​​the product. With their help, the company satisfies the needs of users and inspires their trust.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
By sowing channels
Various platforms are used to publish content, depending on its purpose:

Social networks. Various communities that unite potential consumers. They can provide links to the site or directly publish information and use targeted advertising to attract an audience .

Messengers , such as Telegram. You can place PR announcements in open communities, create a group dedicated to the company, or distribute unique materials among subscribers of a paid channel.

Third-party platforms. Site owners may offer the ability to publish content to increase the number of visitors. Often, this service is provided free of charge if the material is of high quality.

Blog platforms. Zen has become the most popular among them at the moment. Here a company or an individual can blog and offer products.

Sites. Suitable for posting materials of all possible formats, in particular, those published on other resources.