The trends for the next year will be marked by technological innovations for which the foundations were laid in 2017 and 2016 and by data . It will be important to invest in Business intelligence for a correct cataloging and conscious use of data. Having access to precise data and being able to interpret it will represent, in the years to come, a great competitive advantage for any company.
Still on the technology front, let's prepare for an increasingly prominent role for marketing automation , which by automating repetitive processes allows us to save time and money and increase productivity. We already have boost your business with our doctor database examples of this in Messenger chatbots , used by companies to provide initial support to users, or in email marketing , to segment databases and personalize communications with subscribers.
Marketing automation is increasing at great speed: more and more companies are turning to these intelligent software and an ever-increasing number of marketers are convinced of their usefulness for optimizing resources and improving the results of strategies.Videos and images will still be a trend in 2018 for Content marketing: the trend towards Visual web is unstoppable. Will words no longer have any importance? Quite the opposite: they will acquire even more relevance in key moments of the customer journey. Great attention therefore to microcopy in all those messages with which a website creates a relationship with its users: Subscribe to the newsletter, Buy, Share, Read more,… At first glance they may seem insignificant but they will increasingly make the difference.