We combined the cartoon format with real recordings of webinars and interviews that had previously taken place in real life. This combination creates a sense of authenticity and also provides an important connection between the entertainment and educational components.
This decision allowed to preserve the scientific level of the series, while ensuring the ease and dynamics of the presentation of the material. Viewers get the opportunity to learn from the best specialists in the country in a unique format that makes complex clinical cases understandable and accessible.
Pre-launch research
Pre-launch research: how doctors evaluated "Doctor Nord"
Before presenting the series to a wider china telegram screening audience, we decided to test its effectiveness and compliance with expectations. To do this, we conducted a survey using the MonkeySurvey platform among a pilot group of doctors from all over Ukraine.
Study participants
Doctors of various levels participated in the survey:
Professorial staff.
Outpatient neurologists.
This allowed us to obtain objective feedback from representatives of different segments of the medical community.
Results
We asked the doctors a series of questions and encouraged them to be as candid as possible. The feedback was overwhelmingly positive, with the average rating of the series being 9.5–10 out of 10. These results confirmed that our product truly meets the needs of the target audience.
Where to watch the series "Doctor Nord"
The series is available on the official website doctornord.teva.ua . Five episodes are available. Each episode lasts from 15 to 25 minutes, which allows you to enjoy watching even during a break.
Doctors' reviews
We are glad that the series has received a warm reception in the medical community. Doctors are not only leaving positive reviews, but also actively sharing their impressions on social networks.
Here are some reviews:
"This is so much fun! An educational cartoon from Teva about migraine diagnostics))). I'm hooked." — a neurologist from the "Oberig" clinic.
"At first I just listened in the subway with headphones, and then I heard Chaban and Biloshitsky's voices, I recognized them. I immediately started looking at the screen."
"I sent it to my neurologists and would post it on the clinic's page, if possible."
"Good afternoon! Can I share this on my page? If so, who should I thank? Teva and who else?"
"I am very grateful for the quality Ukrainian product."