Technical setup for high email deliverability

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The success of a cold email campaign depends largely on proper technical setup. High email deliverability ensures that your message ends up in the recipient’s inbox and not in the spam folder. From setting up your domain to monitoring results, every step counts. Below is an extended overview of the key elements of technical setup.

Dedicated domain for email newsletters
Using a separate domain and backup email for cold mailings is mandatory to protect the main business domain:

Choosing a domain. The name should be clear and easily associated with your brand. For example, subdomains like email.example.com or engage.example.com inspire trust.
Top-level domain (TLD): Use trusted domains like .com, .org, or .net. Avoid less popular domains that are associated with spam (.xyz, .info, .top).
Reputation check: Use tools like MXtoolbox to make sure your chosen domain is not on any blacklists.
SSL certificate: Be sure to include a security certificate to ensure a secure connection. This increases the trust of recipients during business correspondence.
Redirects: Set up a 301 redirect from cayman islands telegram screening your new domain to your company's main website. This allows recipients of emails from your backup email to quickly go to your website for more information.
Choosing an Email Service Provider (ESP) for Cold Lead Generation
An ESP (Email Service Provider) plays a key role in the stability and reputation of your mailings:

Recommendations: Use proven platforms like Google Workspace (Gmail), Microsoft 365 (Outlook), or Amazon SES. These ensure high IP reputation and minimize technical issues.
Bandwidth: Make sure the ESP you choose is capable of handling a large volume of mailings without limitations.
Limitations: Avoid ESPs with too strict limits, such as Zoho, which can block your account for sending too many emails, which is the main goal of email marketing.
Alternative: Your own SMTP server can be a viable option if you have the technical expertise. This provides complete control, but requires security measures.
Integrations: Choose an ESP that easily integrates with your CRM systems or automation tools like Zapier or HubSpot.