Alternative search engines: the new reality of SEO

[md.a.z.i.z.ulha.kim4]

In September 2024, the US government launched an antitrust case against Google adtech , accusing the company of abusing its dominant position in the $200 billion digital advertising market. While the trial is still ongoing, one possible outcome is that Google will be required to share its data and technology.

This prospect has left SEOs with mixed feelings. On the one hand, it could reveal details about how search algorithms work, allowing them to better understand ranking factors and optimize content with greater precision. On the other hand, it could open the way for new Google competitors to use this data to build their own products.

Such changes could stimulate the development of the search engine market, where brands will be forced to strengthen their presence on different platforms. Already today, active attempts to create alternative search solutions are noticeable:

OpenAI has introduced its own search engine, SearchGPT , integrated into the text field of a popular chatbot. This system offers direct answers instead of the usual list of links. The sources used for the answer are displayed in the cameroon telegram screening sidebar, and the content indexing is carried out in cooperation with Bing. The key advantage is understanding the context of the query and the possibility of interactive dialogue.
Meta is also working on its own search engine. Its features include integration with an AI assistant, crawling of sites and internal content, and personalized search. This will allow Meta to be independent of Google or Bing and gain control over its data.
However, such innovations also carry risks. Algorithm manipulation is possible, when resources with irrelevant answers will occupy the first positions in search results, while truly high-quality content may be relegated to the background.

The outcome is still unknown. An updated proposal from the US Department of Justice to resolve the situation is expected in November 2024. In the meantime, we are monitoring developments and preparing for changes.