Segment delivery is a type of more targeted email newsletter delivery and is an effective method for improving conversion rates (CVR). For example, in B to B, readers are classified based on attributes such as industry, consideration status, and job position, and in B to C, readers are classified based on attributes such as age, gender, and residential area. Compared to general broad-based email newsletters, it is possible to deliver email newsletters tailored to specific attributes.
This provides your readers with more healthtrax corporate email list interesting and useful content, which in turn increases their desire to read and ultimately your conversion rate (CVR).
Review the consistency between the email newsletter and the destination page
It is also important to keep the design and content of the page that transitions from the email newsletter consistent. If the user clicked on the email newsletter, it is highly likely that they are interested in the content. Therefore, if the site they are redirected to is different from the email newsletter, they may feel uncomfortable and leave. It may also damage their credibility and increase the risk of cancellation.
Therefore, it is important not only to entice readers with sweet words, but also to adjust the design and wording and maintain consistency between the website and email newsletters in order to link readers' desire to purchase or sign up to concrete action, such as conversion (CV).
Segment Delivery
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