Brands that owe their success to failure

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All business owners and entrepreneurs know that the road to success is never easy, but the desire to fulfil their dream is stronger than the fear of losing. Those who are clear about their goals know how to overcome obstacles until they succeed in their sector.

"Persist, persist and resist." This has been the philosophy of companies that have managed to reinvent themselves after going through a bad time in their careers and, in this way, achieve their goals. Not giving up in a period of weakness has led them to be much stronger, as they have learned from their mistakes and have forged themselves as more solid and successful companies.


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KFC
In 1930, Harland David Sanders - better known as 'Colonel Sanders' - started his KFC business at a service station in Kentucky provided by Shell. The founder of KFC was required to donate a portion of his profits to the company that owned the station.

Sanders thought about diversifying his sales and introduced chile number data food among his products , including fried chicken. Just when the sale of chicken began to be successful and neighbors came to try it, a fire broke out in the establishment and it burned down.

It was not until 1952 that he tried again to succeed in the business world. After many trials, he managed to build what is today the second largest fast food chain in the world.



Apple
The story of the Apple company is one of the best known in the world. Steve Jobs created this company with his partners Steve Wozniak and Ronald Wayne in a garage in Los Altos, California.

Years later, in 1985, Jobs was fired after failing to reach an agreement with the executives. It was then that Apple began to have a difficult financial situation, since all the products they launched on the market were not successful. This situation led the top management to turn to Jobs in 1997, when he returned to get the idea that would change the world of technology and make the company a global success.



Tiffany & Co
The now jewelry company began its journey in 1897 as a stationery store that doubled as a personal care business. This business model was a total failure and the founders, Charles Lewis Tiffany and Teddy Young, reinvented themselves and changed everything until they became the most famous jewelry company on the planet.