Why should you use exit popups on your website?

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As you may have realized, exit intent popups are your last chance to engage visitors before they leave. But one of the best things about this marketing technique is that even if visitors don’t engage with your popup, you don’t lose anything; they’re still leaving.

Apart from this, here are some of the main benefits of using exit popups:

1. Reduce bounce rates
Exit popups can significantly reduce automotive mailing list your bounce rates. Showing visitors information that is likely to interest them just before they are about to leave gives them a reason to stay and explore more of your site.

This effectively reduces the bounce rate and increases the chances of conversion.

2. Increase your email subscriptions
Growing your email list is critical to attracting new leads and building relationships with your customers. And exit pop-ups are great tools for doing just that.

For example, you could offer a newsletter signup with the promise of exclusive content or special offers: “10% off your first order when you join our VIP list.” This approach can turn site-churners into repeat subscribers.

3. Increase sales and conversions
For eCommerce sites, exit popups can be a powerful way to retain potential sales. You can offer a limited-time discount code or something free to entice visitors to complete their purchase.

This last-minute incentive can push a hesitant customer to finalize their order, making it a great tool for increasing sales and conversions.

4. Collect valuable feedback
Use exit popups to ask visitors why they are leaving. This gives you direct insight into what might be missing from your site or product offering.

For example, a SaaS company might ask, “What stopped you from signing up today?” with multiple choice answers. This feedback can help you improve your website and offerings to better serve your potential customers.

Exit Intent Popup Best Practices
Speaking of not overdoing it, here are five key tips to help you maximize the impact of your exit-intent popup strategy.

1. Create a compelling proposal
Your exit intent popup should provide immediate value to your visitors. That’s why you need to create a compelling offer that meets their needs or solves a pressing problem.

This offer could be in the form of a discount code, a free sample pack, or exclusive content.

For example, if you run an online store selling fitness equipment, you could offer a free workout guide in exchange for a visitor's email address.

This approach works because it gives site visitors something valuable that is related to their interests, increasing the likelihood of conversion. It’s important to remember that exit-intent popups convert best when they offer something your audience wants.

2. Use attention-grabbing headlines
It's no exaggeration to say that your headline is the most important element in your popup. And it is, because it's the first thing visitors see when your exit-intent popup appears.

So, your headline should be short, compelling and relevant to quickly grab attention.

Try using “power words” that evoke a certain emotion or curiosity. This way, you can get your site visitors to take the desired action. Here’s an example of an exit-intent popup from Hello Bar with an attention-grabbing headline: