How to get the most out of Instagram Stories if you are a brand

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Instagram has been the social network that has grown the most in recent times. In just two years, 800 million users frequent the platform where the most images are shared on the Internet, according to the study We Are Social . Most of them are between 18 and 24 years old , which is why they are the target audience for many companies.



Brands are already realizing that this tool is a new opportunity to reach their target audience directly . In this way, they are not only a showcase for their products or services, but also a direct means of communication with users through which they can learn about their tastes, concerns and interests.


You may also be interested in: "How does the Instagram algorithm work and how to use it to your advantage in your business? "



Within the social network, there is an ephemeral and fast argentina number data channel such as Instagram Stories. These are vertical images or videos that users upload to their channels and last only 24 hours. The application has been updated to implement different functionalities such as conducting surveys, including music from Spotify, adding GIFs, indicating a location from where you are, entering questions or an infinite number of stickers . It is a tool that can generate conversation between users . We explain how to get the most out of it from your business profile.



Use spontaneity
The secret to Stories is to make them natural, not seeming too premeditated, even if you have done it down to the last detail. Pay close attention to what users upload: they are usually anecdotes from their daily lives. Take advantage of a funny moment in the office that your followers can relate to and upload it.



Add links
Stories give you the opportunity to include links that direct your audience to your website or another website, such as your blog or an event announcement. To give any content more exposure, make a colorful post on your Instagram Stories and add stickers or GIFs that show that it's content that you have to swipe up to see the full post.



Create stories
Be creative. People like brands that use ingenuity and creativity as a way to reach their audience. Make up stories or games in which users can actively participate and feel part of your brand. In this way, the feeling of belonging will grow until it becomes a part of the consumer's mind.



Make contests
Instagram Stories is a good option for running or announcing contests, as often posts on a profile don't reach as many people as you'd like due to the algorithm. Contests should be creative, even thematic. The most famous success story has been the wheel of fortune, in which you shared a screenshot of the number you drew on your personal profile, mentioning the brand, and they would send you a prize via private message. Everyone wins!