In order for your website to appear in Google's various rich snippets, you need to structure the content of your website accordingly. This is called structured data. This is specified in a fixed format and shows the search engine what type of content the respective content is. For example, if a user searches for a recipe for apple crumble cake, they will immediately be given a number of suggested recipes that they can then use.
SEO Trends 2023 Screenshot Structured Data
However, the content must be classified as structured data so that Google can recognize that it is a recipe. Such snippets produce an enormous number of clicks and have the potential to draw many new users to your website. A lot of different information can be transported as structured data, such as:
customer reviews
contact information
information about video content
event dates
recipe data
prices
etc.
Structured data has become extremely important. It is important to finland mobile numbers list mark certain content as structured data so that Google can use it for its rich snippets. If Google picks up on this, you can often enjoy a significant increase in page views.
Nils Lechtenbrink
Nils Lechtenbrink, SEO Manager at mso digital
#6: Mobile search queries
SEO Trends 2023 - Graphic Mobile Search Queries
Our SEO Trend 2023 is also not really surprising, coming in at number 6. We are all aware that the proportion of mobile search queries is constantly increasing and that websites should be designed to be responsive. In Germany, we still love our desktop PCs and continue to search on the desktop, although here too the proportion of mobile search queries has long been significantly larger. In many places abroad, people are already much further ahead and the proportion of mobile search queries is correspondingly higher.
The proportion of mobile search queries continues to rise in Germany. The focus of Google and other search engines is clearly on the mobile version of a website. The mobile-first update underlines this focus once again. An SEO strategy should therefore definitely adapt to this.
erik-etzel-profile
Erik Etzel, SEO Manager at mso digital
While around 35% of searches in Germany were made via desktop in 2021, the proportion was significantly lower in countries such as Japan (25%) or India (16%). And this is precisely the trend of the time. The proportion of mobile searches will continue to increase here in Germany as well.
A responsive design should therefore be standard. Rather, websites are now primarily designed for mobile devices and scaled up for the desktop version.
SEO Trends 2023 - Mobile Search Query Chart
Source: Kinsta
In March 2021, Google switched from mobile-first indexing for all websites in Google Search to mobile-only. Websites that only have a desktop version will no longer be indexed in Google.