Here's the current layout of Nike's homepage

[subornaakter20]

6. Outdated design
A modern design will give your site a trustworthy look. This is a reliable indicator that you offer relevant information. It also helps visitors navigate your site.

Check out the two examples below. The first is how Nike.com came to be in 2000.

Nike 2000 website design

Image via Web Design Museum

This example gives you a good idea of ​​how at&t email list outdated design can be confusing and off-putting to the visitor, leading to high bounce rates.

The navigation is on the left rail, and is difficult to read against the background image. There is no obvious search function, and it is not clear what the images at the top are for.


Nike's current web navigation design

Image via Nike

Much better, right?

The navigation bar immediately takes you to Nike's product categories. The search box is in the top right corner, where you'd expect it. The large hero image with a bold call to action is exactly what you'd expect .

7. Your site is not optimized for mobile devices
First of all, you need to know that even before visitors find you, your mobile site is ranked by Google ahead of your desktop site.

Why? Because by April 2024, there will be over 5.65 billion unique mobile users worldwide, according to a Hubspot marketing report. What’s more, 7.2 billion mobile connections are smartphone-based.

It's no surprise that Google prioritizes mobile devices.

Mobile users worldwide

Image courtesy of Hubspot

If you've ever visited a site that isn't optimized for mobile devices , you know how frustrating it can be . You'll have to deal with truncated text, elements that appear off-screen, and slow page load times.

In fact, Google says that if visitors can't find what they're looking for on your mobile site, more than half of them will leave, likely within the first five seconds.

To avoid this problem, it is essential to implement the Key Principles of Effective Mobile App UX. This will ensure a smooth and enjoyable mobile user experience for your visitors.

7 Best Methods to Reduce Bounce Rate
How You View To improve your site's user experience, consider the following strategies to reduce bounce rate:

1. Make navigation simple
MAKE sure your navigation is simple and intuitive, and it's placed where people expect it to be . This will help visitors find what they're looking for and reduce bounce rates.

You will notice that many sites, especially retail sites, use the same Website Design and layout for the most part.

This well-designed Polar Seltzer website is a good example of a simple navigation bar :

Navigating the polar waters of Seltzer

Image via Polar Seltzer

They've placed their navigation bar where you'd expect it: it's at the top, below their logo. And they've kept their browsing options simple.

That doesn't mean you can't tinker with the navigation bar to suit your audience's needs. Take this Education.com site for example.

Navigation on the educational site

Image via Education.com

We have worked in the field of educational technology and talked to many teachers. We can say that the main thing that teachers look for on the Internet is printed worksheets.

Education.com knows this too . That's why it has placed worksheets in a place of honor: at the top left, in the navigation bar. Next up are online games and lesson plans, two other very popular categories.

Rather than providing a teacher with a list of subjects or grades on their navigation bar, which would be pretty standard, Education.com has broken down the most popular categories to save teachers time from navigating through categories and subcategories.

2. Make the search bar clear and easy to use
No matter how intuitive your navigation is, there will still be people who can't find what they're looking for. If you don't want to lose those visitors and increase your bounce rate, you need to make sure your search function:

Is noticeable on all your pages
Is easy to use
Gives your visitors the most relevant results
We For the research for this article, I used Digiday. Its search function is Again, that nice spot, top left. There's a very simple but very standard magnifying glass icon, and it appears in the same place on every page.