Success stories in Content Marketing

[subornaakter20]

GOV.UK
GOV.UK is the UK government's website, which has undergone a complete transformation in recent years and deserves praise for it.

Imagine the difficulty of having a single site to answer questions and solve problems for the populations of five countries.

Because this is what GOV.UK is all about: creating a seamless digital experience to make life as easy as possible for citizens.

To accomplish this mission, the government would not only have to go further to develop efficient digital services, but also be able to attract the public.

The solution to this was to produce a lot, but a lot of content from the 103 blogs that make up the site.

Blogs that revolve around issues ranging from design and accessibility to digital inclusion, in simple language that is accessible to the public.

What can be learned from this? Even in serious and complex organizations, such as government, it is possible to create a light content strategy and manage engagement with the public.

6. Salesforce
Salesforce, the company that owns the world's number one CRM, also has great authority when it comes to content marketing.

With a wide variety of products, ranging from small business to software solutions geared toward large corporations, Salesforce requires extensive marketing work.

And the same diversity of products will be school principals email list applied to the content in order to reach each person and generate results.

To that end, Salesforce has, in addition to its main blog, more than 30,000 followers on the medium, one of the largest blogging platforms today.

Plus, the company even has a blog just to talk about its efforts and options for nonprofits, salesforce.org.

7. Hellmann's
In the commercials seen on television, Hellmann's has bet on quick recipes that use the product, and on the Internet it could not be different. The brand's website has a specific section with recipes that use Hellmann's products.

This doesn't mean that anyone trying to make the recipe will necessarily use the brand's mayonnaise, for example, but this attitude brings customers closer and differentiates it from other competitors. It's an excellent idea for those selling food-related products.

A good way to better understand what content marketing objectives are and how they are applied in a strategy is to learn about some successful examples, in this case from Latin America.

Examples of companies that tried to do something different, they sought to provide something more to their clients than just the physical product or the specific service they provide.

I invite you to discover 3 examples of companies that have achieved success with content marketing. Their idea was not only to sell but to remain in the minds of users, achieve brand identification and show commitment.