How to Apply Content Marketing to Ecommerce

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Contents
1 Content Marketing for Ecommerce: What content to offer and on which channels
Nowadays, most companies are aware of the need to create content strategies for their brands. According to data from the Custom Content Council (CCC), between the end of this year and the beginning of 2014, 80% of organizations will already invest in this type of action. In addition, Content Marketing for Ecommerce is also beginning to grow in companies dedicated to electronic commerce.

So, Content Marketing for e-commerce consists of offering attractive content to our target audience, trying to make them advance in their purchasing process. But, although it may seem veterinary email list simple, it really isn't. You have to work on the products to ensure that they are of quality for our audience . Some entrepreneurs realize, after writing blogs and opening accounts on social networks, the need to specialize so that their strategies come to fruition.

how to apply content marketing ecommerce



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Content Marketing for Ecommerce: What content to offer and on which channels
A key point to consider in Content Marketing for e-commerce is that our customers can find content on multiple channels; see social networks, our online store or those of our competitors, specialized sites, online publications , etc.

On the other hand, and in terms of the content we can offer to attract customers to our store, there are multiple options: product descriptions, images, videos, articles related to the sector, newsletters, infographics, FAQs, conversations, etc. All of them are given under the premise of achieving our previously set objectives and seeking to offer the highest possible quality; also paying attention to the design (that it is compatible with all devices: mobile phones, laptops, tablets , etc.) and the channels on which we are going to share it.

Thus, our content marketing strategy for Ecommerce must begin with the original description of the products for our online store and share it on different platforms. For example, we can announce offers on social networks (Facebook, Twitter or Pinterest), create videos for our YouTube channel, write a post on our blog commenting on the main features of our offers. But we should not limit ourselves to talking only about our products; it will also be important to cover other aspects: experiences, topics of interest related to our company, interesting data, etc. In addition, it will also be beneficial to ask our customers to interact with us and offer us their experiences, questions, comments, etc.

Finally, a fundamental aspect when creating Content Marketing strategies is to analyze the results and adjust them according to the needs. To do this, a key tool is Google Analytics , because with it we will discover the main aspects and we will have to ask ourselves the reasons for our errors in order to find solutions, as well as being aware of our strengths.