Talking about E-Commerce and Content Marketing with Jordi Ordóñez

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1 E-Commerce and Content Marketing: Interview with Joordi Ordoñez
Jordi Ordonez

From the field of social networks we move to e-commerce, and for this, what better than to interview someone with 14 years of experience in the subject: Jordi Ordóñez . Jordi works as an E-Commerce and Content Marketing consultant at , your online marketing consultancy specialized in eCommerce: strategic consulting, development, SEO/SEM, content and social networks. He writes for the official Prestashop Blog, Brainsins , eCommerce pharmacy database Photography and eCommerce-news.es

Jordi has also published/participated in some ebooks: 10 Tricks to improve the SEO of your Prestashop , Common mistakes in eCommerce eMailings , the black book of ecommerce and Mastering the sales funnel in eCommerce (with Brainsins). In turn, he has given in-company training and also at Seeway and Kuombo .

Check out his statements on e-commerce trends and some tips to apply in E-Commerce and Content Marketing:

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E-Commerce and Content Marketing: Interview with Joordi Ordoñez


— What is the expected migration outlook from offline to online purchases for 2014?
I will talk about what I know best, which is the Spanish market.

As for the end user, there will be growth. According to the B2C e-commerce study , there are increasingly younger buyers . There is increasing access to the Internet and, more or less, everyone carries one or two devices (smartphone/tablet) in addition to having a computer at home or in the office.

E-Commerce and Content Marketing will grow and people will buy less and less in physical stores . Why? Because there are a lot of bargain hunters and because in Spain many online sellers are cutting prices. In addition, many physical stores will close (in addition to those that have already closed). The Spanish state is frying us with taxes: VAT, IVI, IRPF… and people have less and less money, so maintaining a physical store and employees on the payroll is a task for superheroes.

Yes, I think sales will rise, but the average ticket price will fall . Because of the “bargain hunter” effect and because the purchasing power of a large part of the masses that buy online will fall even further. Long live the crisis!

As for migrations from offline to online stores, I think it will go down. Last year there were many people in Spain who launched an online store because they had become unemployed or because they believed that it was the quick solution to the drop in sales in their offline business. Many of these launches were done without doing the math . Neither calculating the cost per acquisition, nor the margins, nor what a good online store costs, nor what it costs to maintain it. Most of these stores have already closed, or will close in 2014.

I hope that during 2014 there won't be as many shops popping up as mushrooms. That would mean that people have learned their lesson and that they know that E-Commerce and Content Marketing is a complicated business that requires time and money like any other business .