Build effective Call to Action

[subornaakter20]

Many videos fade to black and end, wasting a lot of potential. Making a video in content marketing is important, but it is also important to call your followers to action, for example: encouraging them to share it and inviting them to attend an event. The Coca-Cola video we just mentioned ends like this: “Where will happiness strike next”, keeping the audience in suspense.

Video_Content_Marketing_Coca-Cola

Source: YouTube



3. Lead generation tool
Audiovisual content can serve as a fantastic occupant resident lists content marketing strategy to generate leads , especially if we focus on users who are further down the sales funnel. These are users who are not yet ready to receive our email marketing campaigns.

We can take advantage of this advantage that video offers us and introduce contact forms or links to our site from the page or social network where we promote our content. With this we can obtain very important information about our potential audience (name, phone number, address and email).

content marketing video

4. SEO-friendly content
If we want our videos to go viral , we must focus on organic positioning and search engine algorithms. To do this, we can analyze the main keywords and insert them into the descriptions, the title, and the content that accompanies the text. And thus promote them on other platforms such as social networks.

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5. Analyze the actions
If we want to continue investing in video content marketing actions , we will have to analyze each one of those already carried out. In this way, we will know which platforms provide us with the best results, which videos are viewed more and which less, and what their retention capacity is (that is, the time that users stay). In this way, we will be aware of what our strong points are, in order to focus on them, and what our weak points are, in order to improve them.

Conclusion
The key to having a good content marketing strategy is to address all the channels of access to potential customers, and in the digital and social media era, videos are essential.

Develop a powerful concept, create a creative and interesting video and get it out to your audience to increase your reach and leads .