Good Use of Video in Products

[subornaakter20]

Product videos fall into three categories: general product videos, product demos, and behind-the-scenes .

In the first case, the main features of the product are focused on, it is shown from different angles, and some specifications are provided.

We can see this clearly in Kira Grace:



Demonstrations focus on showing how the lawyer email list product works . This involves seeing it in action, and reporting results. This can be found, for example, on the website .

Finally, a third option is responsible for showing the behind-the-scenes of the product's production. This can generate greater commitment between the consumer and the brand or product in question. This is what MasonJars does on its website:



A video strategy for promoting your products is essential to set you on the path to success. However, you should also not forget to tell the user who you are, where you come from, and why you offer these products. In other words, don’t ignore the advantages of starting with a video about “Who are we?”



What do you think about these types of videos? Do you prefer any particular strategy?