As for keywords, it is worth remembering the importance of placing them in strategic places, such as headers, titles, product descriptions, image file names, meta descriptions and URLs.
URLs should include the most relevant keywords and be simple. The title and meta description that will appear in search engines should be written in the form of an advertisement, and not as a mere accumulation of keywords .
[Tweet “URLs should be simple and include #eCommerce keywords”]
Regarding the structure of the site, special investor leads attention should be paid to the rankings and use of the keywords researched in the previous step.
To diagram a general web architecture, you can use the tools provided by lucidchart.com .
A viable option, whether you are developing a site from scratch or revamping your current one, is to create a flat architecture, that is, a design that makes it possible to go from the main page to the product page with the fewest number of clicks.
The entire structure should be based on the selected keywords to provide users and search engines with a logical path from the main screen to the products offered.
Example of a site with flat architecture:
SEO for e-Commerce
In turn, to create the rankings you must resort to internal linking, with the possibility of generating your own anchor texts and strengthening the keywords for search engines.
However, you should be careful not to overuse this resource or force its use. Also, the anchor texts should be different since Google is strict in this regard.
#3 Mobile Version and e-Commerce SEO
Mobile shopping is experiencing significant growth. According to Internet Retailer, mobile sales reached $104.5 million and will continue to grow even further in 2016.
According to a study conducted by Ericsson , there is still a certain lack of confidence in Latin America regarding the security of payments made using mobile devices.
The percentage of users who trust this method is expected to double this year, from 21% to more than 40%.
[Tweet “#mcommerce purchases are going to double in Latin America”]
However, it is necessary to have a mobile-optimized and responsive version . Based on data provided by Kissmetrics.com, we found that 61% of customers who visit a mobile-unfriendly site are likely to leave for a competitor.
Additionally, 58% of mobile users expect pages to load as quickly as they do on a desktop computer.
Some businesses have problems with mobile versions of their websites, as they produce duplicate content, create SEO issues , and affect Google's ranking algorithm.
By creating responsive website designs , you can code a website to work on any device without creating multiple sites.
Website design and optimization directly in e-Commerce SEO
-
- Posts: 296
- Joined: Mon Dec 23, 2024 3:43 am