Upsales are incredibly important to increase per visit profits.
Below, Home Depot injects both a product insurance cross sale to protect their customer's purchase. This cross sale is excellent in that it is additive, personalized to the product russian number whatsapp being purchased, and is equivalent to a price increase on the same sku.
This has an outsized impact on profitability. In fact, we explored at length pricing impact on increased profits here, showing that even a 1% increase in price can often result in 11%+ increase in net revenues.
Bundling is fantastic upsale tactic. Taking advantage of machine learning and advanced product recommendations, it is possible to create dynamic product bundles based on a variety of factors.
Below, Home Depot's product recommendation engine creates bundles based on aggregated customer purchase behavior. By identifying items commonly bought together, they can anticipate the needs of their customers, including implicitly educating them about what they need to make the most of their product.
5. Aid discovery and selection through detailed comparison tables
We often think of home, search capabilities, and category pages as the primary way to help in product discovery. However, clicking through to a product page is a strong indicator in a customer's preferences.
Incorporating this data into on-page elements is crucial for effective personalization - and it starts with product page widgets. Below, Home Depot creates comparison tables between the currently viewed product and alternative choices from their product catalog.
They display a number of like product attributes, and enhance the widget with product labels such as "current product" and "top rated".