Analysis of the results of ads using text variants

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For example, if you’ve recently scrolled through a few carousel ads, you’ll likely see that format most often. Facebook will serve ads in that format to users who often convert with video content. There are also viewers who are more likely to click on ads if they see a price, while others won’t. The algorithm will take all of these factors into account.


An important element of using this feature is also reporting and analyzing effectiveness – after all, we conduct tests to find out which variant worked best and to be able to replicate effective creations in the future.

To access this information, you need to create a custom reporting column in Ads Manager nigeria rcs data and select the elements of your ad creative, such as the headline or copy.

And this, unfortunately, is where the dog is buried.

This column displays only data that will be the sum of all combinations . And that's all you'll have access to - unfortunately, you won't be able to check how individual variants are doing .

For advanced advertisers, the inability to see the winning combination really makes the MTO feature useless.

But are there cases when it is worth using it? Or rather – who and when should?