How to add pixel events?

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Why do you need an event configuration tool?
Without an event configuration tool, every marketer had to set pixel events manually, interfering with the code on the page. Of course, you could use plugins or integration with other services, but these solutions can be cumbersome and not always fully effective.

An alternative was to set custom conversions , but it had its limitations – it only allowed you to measure visits to specific subpages, not clicks.

And with the Event Configuration tool, you can set up pixel events yourself, in just a few clicks, without any coding knowledge and without any type.


In your Facebook Ads account, go to Events Manager.

campaigns - pixel

On the pixel tab below the graph, click the "Add events" button and from the drop-down netherlands rcs data menu select "From the Pixel" (nothing like a full translation, good job FB!)

facebook-pixel-configuration-tools-pixel-event

In the new window, you will see a button titled "Open Event Configuration Tool."

facebook-pixel-configuration-tools-pixel-event

Before continuing, enter the address of the page where you want to add events.

facebook-pixel-configuration-tools-pixel-event

Click "Go to website."

A new window will open with the page you selected and a small box in the upper left corner. If any events have already been set on this page, you will see them there.