Google Ads Auction Analysis

[sumaiyakhatun26]

Therefore, treat tracking your competitors via a search engine as a curiosity and a possible way to see which pages your ads are directed to. And I have a better tool for analyzing your competitors' activities.

When running Google Ads campaigns, you have access to the auction analysis report. It allows you to compare the effectiveness of your actions with the results of advertisers participating in the same auctions.

You can find the report in your Google Ads account by clicking "Campaigns" in the left menu and then "Auction analysis."

You can also find the report at the ad group and keyword level (click on the appropriate middle east rcs data option in the left menu: ad group or keywords, below you will find the report button).

competition-google-ads

In the first column of the table, you will see your competitors. Usually, in addition to your friends, local brands and companies, you will also find a few giants, like in the example above.

This is not a reason to worry, you do not have to compete with them directly. In practice, in your actions you will focus on direct rivals in your industry, not large e-commerce platforms.

In the following columns you will find indicators that will tell you more about your competitors, but also about your effectiveness in comparison to them.
YouTube Artur Jablonski

Impression Share . This metric shows how much of the auction you’re competing with a given advertiser.

Technically, it's the number of views you've received divided by the estimated number of views you could get. In practice, you're competing against the highest-performing players here. If a brand has less than 10% of your impression share, you can safely ignore it.

Overlapping Auctions . This rate shows how often another advertiser's ads were shown alongside yours. A rate of 50% means that for every 10 times your ads were shown, your competitor's ad was shown five times.