Choose a category

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You have created your personal profile, and it is the best decision since by being connected to a real account, your fan page will not present irregularities and you will not lose it.

From your personal account, press the clinical nurse specialist email list downward-pointing arrow on the home bar and click Create Page.

create-fan-page

When you select this option, you will notice that a new window will open displaying different categories, which will be, so to speak, the modality of your fan page.

The decision you make regarding the category you select for your fan page will be essential to optimize searches by users.

Before making that decision, we invite you to read the description of each of these categories:

Local business or place: These are not small businesses, and the next category is better for them. This is best used if you have a small establishment with exclusively local coverage, such as a bookstore, for example.
Company, organization or institution: exclusive for companies, no matter if they are large or small.
Brand or product: If your company has a variety of products and you want to highlight a brand, you can do so through an exclusive fan page for that brand.
Artist, musical group or public figure: this category includes people who are dedicated to art or are famous for their public appearances.
Entertainment: These include establishments such as television channels, programs, etc.
Cause or community: especially for NGOs or social causes that the public could support.
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If you made a mistake or if you decide at some point to change the branch of your business, you will be able to change the category of your fan page in the future since this option is available.

Step 4: Customize your fan page
You already know which category your business area belongs to, now let's visually arrange your fan page.

You must choose the category and name of your fan page.

fan-page-place

First, you will see a configuration window where you will see windows such as information, profile photo, add to favorites and preferred audience of the page.

In the information section, you should tell your audience what your fan page is about. Use this section to create a good description in which you include the address of your website, so you will achieve a good ranking in searches.

Here you can also customize the URL of your fan page: try to make it have the name of your page and make it easy to remember.

You should be especially careful with your profile photo, since it is part of your brand or company's identity. Use your best photo, especially if it describes who you are or what you propose.

You should also think about putting the best cover photo, as we mentioned before, the format of fan pages is very similar to that of a personal profile.

There is a standard size for these two images and you should follow it to the letter.

On the other hand, you can include this page in your favorites so that you can find and open it much more easily.

You can access it from any device and you can also organize the links according to your preference.

Besides…
In terms of your page's preferred audience, who do you want to direct your marketing efforts to on this social platform?

What is the age and gender of your target audience? What are their interests?

This is why we recommended that you plan before creating your fan page; knowing what audience you are targeting is essential for the success of this social network.

This is the last, but not least tab. Use it to define the characteristics of your buyer persona .

Your fan page is now set up. Give it a “Like” from your personal profile and share it with your friends and contacts.