Bad practices in SEO positioning: What you should not do

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Technical specifications
In addition to taking care of the content and the use of keywords, to achieve successful SEO it is necessary to follow a series of rules on technical aspects.

URLs
URLs for each piece of content should include keywords. You should not make them long sentences: the shorter the better. Avoid articles like “the” or “the.” The words that make up the sentence should be separated by a hyphen (-).

Name on pictures
It is important that when you upload images for your content, you give them a name that includes one of the keywords you have chosen for the content.

This way, Google will classify them correctly and it will be another way to generate traffic.

How fast your page loads
Google also takes into account the loading time of your website and its usability. That is, whether the website is easy to navigate.

Mobile Compatibility
It is important that your page adapts to chiropractor email address the format of the different screens: smartphones, tablets and desktop computers, among others.

This is something very important to consider, since by 2023 the computer will no longer be the preferred access device: 52% of web traffic is channeled through cell phones, tablets and consoles.

There are a number of bad practices that search engines penalize and that you should avoid. In the case of Google, the rules are very clear. If you break them, your site will be penalized and may even stop being considered.

Among them we have:

Over-optimized content: Anything in excess is bad. If your site overuses keywords and other strategies, robots will understand that you are working too hard on SEO and not on what your audience really needs.

Duplicate content: Users are interested in reading content that is authored by you, relevant to your needs, and that helps them solve their needs. They don't want to read the same thing on every website.

Excessive advertising: It's not a bad idea to have a few banners on your page, but you shouldn't overdo it. Google values ​​user experience, and it's not nice to have an intrusive banner pop up with every click.

Hidden content: If you have content on your website that your users cannot see, but that is full of keywords and links with the aim of positioning you, Google will eventually discover it.

SPAM Comments: Delete spam comments on your blog posts, as they are also considered grounds for penalties.

Keyword stuffing: Keywords must be integrated naturally into the text. If Google detects that you are using them intrusively in your writing, it will penalize you. This practice is known as “Keyword stuffing.”