Have you ever tried to make a purchase only to be given the run-around by a poorly designed site? After fruitlessly navigating the site to figure out how to buy, you eventually abandon the page and find an equivalent product elsewhere.
Don’t shoot yourself in the foot with bad UX design. With every website design update you make, have someone who has no hand in the design process navigate the website.
Are they able to find the path to conversion easily? What armenia mobile numbers list frustrations did they run up against? What was confusing to them? Take this feedback onboard and clean up your UX design accordingly.
2. Encourage user-generated content
Globe Newswire reports that 95% of consumers read reviews before they shop, 72% use Google reviews to find where to shop, and 58% report a willingness to pay more for products with good reviews.
The data tells you that potential buyers trust reviews from consumers who already have experience with your products.
Image showing that 95% of consumers read reviews.
Image source
Having good reviews is not just about looking good on a web page. They translate to conversion rates and overall trust in your brand.
If promoting user-generated content isn’t already a part of your content strategy, here are some ideas to encourage it:
Branded hashtags:
Offer gift cards or discounts to buyers who take pictures of themselves with your product and publish social media posts with branded hashtags.