Facebook Advertising – What’s Worth Testing?

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Are you responsible for Facebook ads in your company? Do you create advertising campaigns in the e-commerce industry? Do you spend from a few to a dozen thousand złoty on them every month? And do you know what to test in advertising to achieve better and better results? Discover 5 practices that are worth checking in the context of your Facebook advertising campaigns.

No matter what your budget is, you can create effective ads for your business. Especially if you have a strategist's mind and are open to testing different solutions. Today I'll tell you about what I think is worth checking in your Facebook campaigns. I also encourage you to listen to the episode of my podcast Konkretnie o marketing, where I discuss this topic.

I would like this material to be of the greatest value to you. Therefore, I france rcs data will allow myself to omit a few assumptions, the meaning of testing of which is most obvious:

In the article you will read about:

What is worth testing in Facebook advertising? What won't we talk about?
1. About target groups
2. About AB tests
#1 Budget Management
So why and when should you test the switch to a total budget?
#2 Small target group vs. large target group
It depends on many factors:
My observation is as follows:
#3 Interests vs. Similar Groups
There are several reasons:
Why this way?
So the machine won't always be better for us, because it's only as good as the quality of the data it's based on. And at this stage of our business, they're not always good enough.
#4 Locations
But in what case can you be “against”?
So if you don't want your offer of snopożyczki or industrial automation to be viewed by men or women between one potential date candidate and another, take care of appropriate exclusions at the level of views in applications, or at the level of targeting by disabling the audience network placement.
Second example – my case study
#5 Optimization Events
What is worth testing in Facebook advertising? Summary
What is worth testing in Facebook advertising? What won't we talk about?
1. About target groups
The most common answers to the question “what is worth testing in advertising” are creatives and audiences. In short, we have a specific buyer persona and we translate it into the intricacies of the Facebook and Instagram advertising system. Since it is quite simple and obvious, I will skip this issue in the rest of the article.

2. About AB tests
We won't talk about the AB testing feature, which is available directly from the FB advertising panel. I'm not its biggest fan.

And while I understand that it can be used to bypass certain issues that naturally arise in the context of Facebook advertising – such as the topic of exclusions , which I’ve talked about many times on my blog, podcast , and during speeches – from the perspective of an advertiser with medium and smaller budgets, it’s not the most important or beneficial feature.

3. About universal solutions

Testing isn't for everyone. What do I mean by that?

Well, creating quality tests takes time and budget , which advertisers and entrepreneurs often lack. In such cases, it is better to use best practices – I try to share them regularly in the podcast – rather than trying to force a test.

What do I think is worth testing in Facebook advertising? I've prepared 5 such things for today.