Convert summer customers into members
Summer is a great time to encourage new members to join your organisation through open days or similar promotions. You may even have tried some of the tactics in our article, Seven ways your club can capitalise on the Summer of Sport.
But how can you convert your summer customers into new members once the summer season is over?
Having a strategy in place is key to south korea rcs data making sure new joiners convert into active members. And for this, you need to keep both new and long-term members engaged with your organisation.
Not only will a strategy ensure your customers from open days and summer bookings feel connected to your club, but it’ll also have an immediate impact on your membership retention rates.
To help you create your own retention strategy, we’ve broken it down into three parts – Communication, Culture and Celebration. We’ll give you actionable, practical ways to keep your new members engaged, as well as your long-term ones.
Communication Find out more about your members
Discovering why someone has attended an open day or joined your club can help you understand what they want from your organisation.