Google Ad Grants - How to Get a $10K Grant for Your Ad Campaigns

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How to attract donations to a charity fund? How to promote the initiatives of a charity organization for free? The answer: launching contextual advertising. But where can a non-profit organization get funds to launch advertising campaigns through Google Ads?

The Google Ads Grants program comes to the rescue, which will help not only to draw attention to the important activities of the organization, but also to increase its influence and attract new visitors. A grant from Google helps non-profit organizations increase the number of donors among users, find partners and sponsors, recruit staff, etc.

So, in this article, we'll macedonia cell phone number list talk about what Google Ad Grant is and who can apply for the program. In particular, we'll cover the application process, and guide you through the complexities to success.



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Google Ads Grant Program: What is it and why use it?
Google Ad Grants is a program that provides a monthly grant of $10,000 to non-profit organizations to run ads.

Previously, advertising was only textual: today, videos are also availableYouTube(in the US). The program's main goal is to improve society and the world as a whole by allowing non-profit organizations to increase awareness of their activities among users. Since 2003, Google has allocated more than$10 billionfor free advertising to more than 115 thousand non-profit organizations in 51 countries.

Google Ad Grants - How to Get a $10K Grant for Your Ad Campaigns

Each charity has its own mission, and to implement these tasks there are areas of work and measurable goals that need to be achieved. Among the long-term tasks: increasing awareness of your organization in order to find partners, sponsors, increase influence in society; improving the visibility of sites, etc. There are also short-term goals: quickly raise funds for a specific project, increase the number of registrations for an event, find volunteers for specific tasks.

In both cases, advertising campaigns are an effective tool for achieving the goal. On the other hand, it should be understood that Google advertising is search advertising that is focused on user queries. Accordingly, the volume of queries "charity fund" and the like is small. Therefore, a more effective strategy is to advertise not the organization itself, but individual projects, content, events.

For example: “recycle plastic” is a great query that can be used to inform about similar projects and collect donations for greening.

So, what can you use Google Grant for:

increasing awareness of the organization: improving the visibility of the site, traffic to landing pages, promoting online content - a blog or educational resources;
to find volunteers and others who can join the mission of a nonprofit organization;
to inform about events and ticket sales for meetings, galas or other events;
to collect donations, sign petitions or attract users to social networks.
Who is eligible to participate in the program?
To apply for Google Grant Ads, a nonprofit must be located in a country where the program is available. The full list can be found atlink. Ukraine is also on the list of countries that can apply for participation.

Among other requirements:

Valid charitable status. Organizations located in the United States must have valid 501(c)(3) status . Organizations in the United Kingdom, Ireland, and New Zealand must be verified by Percent . Organizations in any other country must register with TechSoup or a local TechSoup partner to be verified.
In Ukraine, an organization must be registered as a charitable/religious organization, public association or international non-profit organization. It is necessary to have the relevant constituent documents and be included in the register of non-profit organizations.
Acknowledgment and Agreement to Mandatory Google Ad Grants Certifications. You must agree to Google's process for receiving and using grant donations, as well as the Google for Nonprofits and Google Ads Terms of Service.
Having a website that provides information about the nonprofit and its mission. Any information advertised through Google ad grants must be hosted on the nonprofit's website. In addition, the site must be SSL-protected and contain unique content.
While the program is widely available to many charities, there are some exceptions. The following are not eligible to apply for a Google Grant:

government agencies and enterprises;
hospitals and healthcare organizations;
educational and training institutions (but financial departments of educational organizations have this right).
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How to apply for Google Ad Grants?
If a charity meets all of the above requirements, then it can apply for a Google grant. We'll talk about how to do this below.

Get tested at TechSoup
As already mentioned above, the check inTechSoupOrganizations located in all countries except the United States, Great Britain, Ireland and New Zealand are eligible.

TechSoup is a nonprofit that partners with corporations to provide technology and other resources to charities at discounted prices. To get verified, follow these steps:

Sign up for TechSoup using your email or Google account.
Select the language of communication and the country in which the organization is registered.
Click the "New Member" button, fill in the information fields, read and agree to the terms.
After verification, you will receive a special marker confirming the reality of the organization, its official status and exemption from tax obligations. The received confirmation marker should be sent later when filling out the application.

Google Ad Grants - How to Get a $10K Grant for Your Ad Campaigns

Create a Google for Nonprofits account
To apply for Google Ad Grants, you must be a Google for Nonprofits member. To do so, follow these steps:

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Enter your email
Go to the Google for Nonprofits app website and click the Get Started button.
Select an existing Google account or create a new one.
Please fill in the following information: non-profit organization registration number, online contact information, and the physical address of the organization's location.
In the next field you need to add the verification token obtained through TechSoup.