A landing page is a landing page aimed at promoting a specific product. Its tasks are to satisfy the visitor's need and motivate him to take action.
The right landing page helps a company achieve its goal. With its help, an entrepreneur influences a potential buyer, turns him into a client and increases the effectiveness of an advertising campaign.
Landing can also be used as a sales funnel tool - to collect contacts for subsequent contact with the audience. Landing is considered one of the fastest ways of communication.
A proper landing page addresses the visitor's needs or pain points, and also combats objections. Let's look at the structure of a selling landing page and ways to increase conversion.
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Landing Page Structure
Creating a landing page starts with defining the target audience hong-kong phone number data and its needs. To ensure that the message hits the mark, it is important to answer the following questions:
Who is the product or service suitable for?
What pain does it cover?
Why is the product or service better than the competitor's offering?
Where do visitors come from?
Answers are the information that will help attract the visitor's attention and stimulate him to action.
Then you need to build a structure. Let's take the Bitrix24 landing page as an example.
Answers are the information that will help attract the visitor's attention and stimulate him to action.
Image: bitrix24
The project from Bitrix24 is designed for entrepreneurs who do not know how to properly organize the transition of employees to remote mode without reducing the speed of work and maintaining control. The program helps to work together on the project.
The landing page consists of several screens, because if the product is simple, the benefits can be explained in 2–4 blocks, but to promote a complex product, as in the case of Bitrix, more sections will be needed.
The first landing page screen is interesting, the rest are convincing and close objections. The standard landing page structure looks like this:
Main screen with offer, descriptor and illustration.
Blocks with details that cover objections and a lead form.
Footer.
Main screen
The main screen creates the first impression and attracts attention. It consists of a title, a descriptor and an illustration.
A sales pitch or offer is a short phrase that describes the benefits and advantages of a company. The title indicates the unique selling point or benefit of purchasing the product.
A descriptor is a subheading. It is used when you need to detail the information from the headline or increase the value of the offer.
As an illustration, you can show satisfied people using the product, a positive experience, or the product itself. It’s good when illustrations are made specifically for the landing page, but if this is not possible, you can use photos from paid stocks.
Images from search results and free stocks are not suitable - anyone can use them, including competitors. Live, real illustrations increase trust and increase conversion.
In addition to the illustration and title, the main page may contain buttons, lead forms, company names, logos, and additional information.