Behind the publication of an ebook there are many hours of work, involvement and creativity by a team of professionals who see all this rewarded at the moment it is published. Today we go behind the scenes and tell you about the success of the conversion of the ebook created for Charme & Adventure.
Luxury tourism has established itself as one of the fastest growing sectors in the world: 48% in the last five years according to different studies. The essence of the Inbound Marketing methodology of selling products or services by seducing the customer becomes fundamental when we talk about the luxury sector.
The client and his needs
Charme Adventure is a travel agency that offers tailor-made venezuela phone number data luxury experiences in Italy. Its aim is to reach that small but solid group of clients around Europe who are looking to experience a unique, unforgettable and private journey, from the first to the last detail.
Charme Adventure contacted We Are Marketing to revitalize its database, which was inactive and neglected. The aim was to generate leads and reconnect with the client, through a well-defined strategy that, based on the Inbound methodology, would generate value.
The importance of communicating content in an attractive way
With this objective in mind, we created, along with other attraction and content procedures, a series of ebooks that respond to each stage of contact with the client, which in this case was a MICE profile.
Charme & Adventure corporate image design.jpg
The design was based on the brand's overall graphics: golden tones, serif typography combined with sans serif, high-quality photography and the purity of lines and white balance that honor Charme Adventure's image of Mediterranean luxury and exclusivity.
Presentation of the corporate image design Charme & Adventure.jpg.jpg
The cover of the ebook shows the relationship between technology and a unique place as a link between the executive and his business and pleasure trip, resulting in the same experience. Mailing, landing page, CTAs and banner designs were created to accompany the ebook.