First Dataset

This tough year is finally over! I think we are all looking forward to it being over so that 2021 brings better news. It seems that mass vaccinations are about to begin. Let's hope that this starts to give us stability.


In this strange year, a thousand things have happened as usual. I have ...

As professionals, we tend to offer our services by describing their benefits, the value proposition for our audience, methodology, etc. This is the correct way, but we often forget that our services are not about us, but about our clients. About their circumstances, their professional and personal ...

Nous réfléchissons depuis longtemps au concept de dark social ou de dark funnel dans une stratégie marketing. Bien que ce soit une idée à laquelle nous réfléchissons depuis les débuts d’Internet, la première référence que j’ai à ce terme date d’octobre 2012 (j’en ai moi-même parlé dans ce blog en ...

SMEs are the driving force of the global economy, and in Spain it is no different. They generate 10 of the 17 million jobs (data from October 2022). Of course, in what we call SMEs we find companies of many sizes.

In March 2023, it is estimated that there are 2.92 million companies in Spain, of ...

Selling is not easy, especially if you sell high-priced products and especially if you sell to other companies (B2B).

In recent months I have encountered this situation in several of my marketing and business consultancies.

I meet clients who have great products. Perfectly thought out, products ...

由于人工智能，我们正在经历一场真正的内容生成革命。生成式人工智能工具不断发展（虽然不如一开始那么快，但仍然令人印象深刻）。

使用它的人数逐渐增加，我们尝试学习以最佳方式使用它们。

在此过程中，正在发生的事情是内容量（再次）呈指数级增长，但内容遵循相同的模式，对搜索引擎进行了过度优化，最终没有差异化，并且价值贡献最小（这不是如果我们考虑到人工智能优化（AIO）的定位标准，将会非常高效。我们继续寻找最快的路径，但请记住，它并不总是能带我们到达我们想要的地方。

本文的目的是向您展示如何利用人工智能，但又不失其本质。相反，是为了强化你的个人品牌。

我自己也在用。开始创建本文 印度尼西亚手机号码 ...

Local marketing is very important for SMEs, especially those with physical stores (retail stores), which depend on a specific geographic market. The problem is that these companies do not have the necessary resources to launch traditional marketing campaigns that generate enough traffic to their ...