10 Proven Strategies to Generate More Leads Online
Posted: Sat Dec 21, 2024 4:43 am
We wanted to launch on kickstarter and needed a list of leads that we could promote to …fast.That’s when we stumbled upon giveaways.When done well, giveaways are a powerful lead generation tactic. But note the caveat: “when done well.” the reason I say this is because I’ve seen many companies give away random prizes (like a tesla car) in hope of getting as many leads as possible.
But as mentioned, the quality of leads is what matters. Giving buy telemarketing data away big, expensive prizes may generate lots of attention, but it also attracts freebie seekers. They’re definitely not your ideal customers.What you should do is to give away something your target audience wants. Most of the time, that’s your product. At ahrefs, we used to give away a free annual subscription whenever we sponsored podcasts.
Although we no longer do product giveaways, we still run giveaways for our swag. In fact, we gave away some recently, and that generated tons of interest:what if you’re a new company or have a product that no one knows about? Well, that was my exact situation. We couldn’t give away our jacket because we were so new that we only had a prototype. In that case, follow tactic —partner with another company.
But as mentioned, the quality of leads is what matters. Giving buy telemarketing data away big, expensive prizes may generate lots of attention, but it also attracts freebie seekers. They’re definitely not your ideal customers.What you should do is to give away something your target audience wants. Most of the time, that’s your product. At ahrefs, we used to give away a free annual subscription whenever we sponsored podcasts.
Although we no longer do product giveaways, we still run giveaways for our swag. In fact, we gave away some recently, and that generated tons of interest:what if you’re a new company or have a product that no one knows about? Well, that was my exact situation. We couldn’t give away our jacket because we were so new that we only had a prototype. In that case, follow tactic —partner with another company.