Never buy ready-made bases
Posted: Mon Jan 27, 2025 5:33 am
Don't believe any assurances that you will be able to freely take and send your SMS to clients.
The very first complaint, and you will be found and punished. And that is only if the database can pass the check in the mailing service.
For exactly the same reasons, you cannot collect phone numbers by parsing open sources. You cannot generate numbers or send mailings to lists of personal contacts.
We talked about this problem earlier – in the article on how to build your subscriber base .
Build your customer base
The ideal format for working with the SMS channel would be a completed paper form with a phone number, full name, and described rules for processing personal information. Such forms can be filled out, for example, to connect to a bonus system or to access a private club.
The online format can also be considered, but you need to be prepared to provide irrefutable evidence that the client has given you conscious permission to receive advertising addressed to him. For example, this could be a message with a number in a reply SMS or entering a number in a special form on the website, recording a voice call, etc.
If you don’t have your own database, use targeted SMS mailings
If you contact mobile operators directly for mailings, they have latvia phone number data their own customer base that has given their consent in advance to receive advertising - directly from the operator or from its partners. In this case, your company will act as a partner.
Everything is official and without any consequences.
Be brief and specific
It is clear that you should not throw mud at your competitors, use foul language, insults, etc. in your messages. These are all basic requirements.
The main feature of marketing SMS messages is that you can and should do without "water". It is logical to get straight to the point and try to fit everything into one message (70 characters in Cyrillic).
This is not only good for readability and open rates, but also for the budget. Two messages equals twice the cost of sending.
The text must be clear and without ambiguity. If there are any hints, calls for unclear actions, etc., then clients may perceive the messages as fraudulent.
Leave convenient contact information for ordering - a memorable phone number, link or office address. The client should know where he can get the product or service or learn more about it.
The very first complaint, and you will be found and punished. And that is only if the database can pass the check in the mailing service.
For exactly the same reasons, you cannot collect phone numbers by parsing open sources. You cannot generate numbers or send mailings to lists of personal contacts.
We talked about this problem earlier – in the article on how to build your subscriber base .
Build your customer base
The ideal format for working with the SMS channel would be a completed paper form with a phone number, full name, and described rules for processing personal information. Such forms can be filled out, for example, to connect to a bonus system or to access a private club.
The online format can also be considered, but you need to be prepared to provide irrefutable evidence that the client has given you conscious permission to receive advertising addressed to him. For example, this could be a message with a number in a reply SMS or entering a number in a special form on the website, recording a voice call, etc.
If you don’t have your own database, use targeted SMS mailings
If you contact mobile operators directly for mailings, they have latvia phone number data their own customer base that has given their consent in advance to receive advertising - directly from the operator or from its partners. In this case, your company will act as a partner.
Everything is official and without any consequences.
Be brief and specific
It is clear that you should not throw mud at your competitors, use foul language, insults, etc. in your messages. These are all basic requirements.
The main feature of marketing SMS messages is that you can and should do without "water". It is logical to get straight to the point and try to fit everything into one message (70 characters in Cyrillic).
This is not only good for readability and open rates, but also for the budget. Two messages equals twice the cost of sending.
The text must be clear and without ambiguity. If there are any hints, calls for unclear actions, etc., then clients may perceive the messages as fraudulent.
Leave convenient contact information for ordering - a memorable phone number, link or office address. The client should know where he can get the product or service or learn more about it.