Questions for the answers you want to get
Posted: Sun Dec 22, 2024 6:43 am
I recommend that you find the real objections, those that are preventing you from closing a sale. To do this, you will need to bring together your entire sales, marketing, and customer service team. This action will help you identify the most common complaints that have been recorded in your brand regarding customer dissatisfaction.
2nd step
Once you have identified the objections, you will have to make a list of the customers who have had a good purchasing experience, service, etc.
The idea is that with your testimonials you can clarify those doubts in potential clients in order to generate confidence in your service or product.
As someone who knows your business, you probably know who your most loyal customers are . Among them, look for those with the best reputation and who also have a certain leadership in their market.
3rd step
With the selected clients, it is time to conduct an interview so they can tell their story of use from the perspective you are looking for. Remember that you want to eliminate objections to win over more clients.
You will have to be clear and ask your clients to tell in a very natural way their experience regarding the doubts or complaints that you previously studied and are now material for your testimonials .
Let me give you an example to clarify the situation: Imagine that you are kuwait whatsapp numbers an SEO company and you promise to position your clients in 30 days. There will surely be potential clients who doubt that you can carry out this activity in just a few days.
But on the other hand, you might have a client who achieved top rankings on Google, in that time frame. So, what you need to do is talk to that satisfied client and guide them to tell their success story.
[Tweet “Testimonials are key to making a good impression in the market #DigitalMarketing”]
There are many questions, but at the time of the interview these 4 can be of great help to project what you want:
What was your main concern when hiring our services ?
Why did you decide to hire us?
How has “your company name” helped you?
Did you get the results you expected? As this is a closed question, you could complete it with “tell us your story”
The first and fourth questions are the most important, as they provide answers to your potential clients' questions, so you will have to take care of them and ensure that they give you the answer you expect.
If not , you need to guide the customer with more direct questions, such as question number 3.
Each question is timely and leads to the answer you expect from your clients. Repeating the same questions in every interview allows you to make revisions easier.
2nd step
Once you have identified the objections, you will have to make a list of the customers who have had a good purchasing experience, service, etc.
The idea is that with your testimonials you can clarify those doubts in potential clients in order to generate confidence in your service or product.
As someone who knows your business, you probably know who your most loyal customers are . Among them, look for those with the best reputation and who also have a certain leadership in their market.
3rd step
With the selected clients, it is time to conduct an interview so they can tell their story of use from the perspective you are looking for. Remember that you want to eliminate objections to win over more clients.
You will have to be clear and ask your clients to tell in a very natural way their experience regarding the doubts or complaints that you previously studied and are now material for your testimonials .
Let me give you an example to clarify the situation: Imagine that you are kuwait whatsapp numbers an SEO company and you promise to position your clients in 30 days. There will surely be potential clients who doubt that you can carry out this activity in just a few days.
But on the other hand, you might have a client who achieved top rankings on Google, in that time frame. So, what you need to do is talk to that satisfied client and guide them to tell their success story.
[Tweet “Testimonials are key to making a good impression in the market #DigitalMarketing”]
There are many questions, but at the time of the interview these 4 can be of great help to project what you want:
What was your main concern when hiring our services ?
Why did you decide to hire us?
How has “your company name” helped you?
Did you get the results you expected? As this is a closed question, you could complete it with “tell us your story”
The first and fourth questions are the most important, as they provide answers to your potential clients' questions, so you will have to take care of them and ensure that they give you the answer you expect.
If not , you need to guide the customer with more direct questions, such as question number 3.
Each question is timely and leads to the answer you expect from your clients. Repeating the same questions in every interview allows you to make revisions easier.