Create content topics
Posted: Sun Dec 22, 2024 6:43 am
Content topics are broad, high-quality topics that align with your business goals and customer needs. So if you sell marketing software, for example, your content topics could be content marketing, social media marketing, and email marketing . Those topics make sense because when you create content about any of those topics, you’re likely to attract people who are likely also interested in buying your product.
Content topics should influence your brainstorming and content development efforts for several reasons. Here are some of those reasons, according to DivvyHQ :
With content topics, you strengthen your philippines email address list authority: When you write about specific topics, your readers will see you as the go-to person in that field.
Improve your SEO: When you limit your content to specific topics, search engines can easily categorize your site.
You can easily come up with topics: Since you limit the topics of your content, you won't have to consider too many possible topics. This means you avoid decision paralysis, which, according to Psychology Today , arises from an overload of options.
You ensure a great customer experience: Website visitors can easily navigate your site when they only have a few content topics to choose from.
Don't just come up with general content topics, though. Create content topics based on holidays and other sales events, too. So, for example, for Easter, if you run a beauty blog, a possible content topic could be Easter-inspired looks.
Brainstorm content
Now it’s time to brainstorm content ideas. Your content ideas should be based on the content topics you’ve come up with. You can brainstorm in the traditional way or in not-so-traditional ways. Let’s discuss the traditional way first.
Let’s say you decided to create content about email marketing and social media marketing. You would gather all your team members and ask them to give you specific content ideas under those content topics.
From the content ideas you come up with, you choose the ones you think will help you achieve your KPIs. As a team, you also determine the structure of the content (is it a blog post or an infographic?) and where that content will be published.
You will also need to determine how advanced your content on the topic will be. This depends on your target audience. So, if you are targeting marketing professionals, your content under your predetermined content topics should be advanced. If, on the other hand, your target audience is first-time business owners who have little experience in marketing, then you will opt for beginner-friendly content. You can also opt for intermediate content.
Content topics should influence your brainstorming and content development efforts for several reasons. Here are some of those reasons, according to DivvyHQ :
With content topics, you strengthen your philippines email address list authority: When you write about specific topics, your readers will see you as the go-to person in that field.
Improve your SEO: When you limit your content to specific topics, search engines can easily categorize your site.
You can easily come up with topics: Since you limit the topics of your content, you won't have to consider too many possible topics. This means you avoid decision paralysis, which, according to Psychology Today , arises from an overload of options.
You ensure a great customer experience: Website visitors can easily navigate your site when they only have a few content topics to choose from.
Don't just come up with general content topics, though. Create content topics based on holidays and other sales events, too. So, for example, for Easter, if you run a beauty blog, a possible content topic could be Easter-inspired looks.
Brainstorm content
Now it’s time to brainstorm content ideas. Your content ideas should be based on the content topics you’ve come up with. You can brainstorm in the traditional way or in not-so-traditional ways. Let’s discuss the traditional way first.
Let’s say you decided to create content about email marketing and social media marketing. You would gather all your team members and ask them to give you specific content ideas under those content topics.
From the content ideas you come up with, you choose the ones you think will help you achieve your KPIs. As a team, you also determine the structure of the content (is it a blog post or an infographic?) and where that content will be published.
You will also need to determine how advanced your content on the topic will be. This depends on your target audience. So, if you are targeting marketing professionals, your content under your predetermined content topics should be advanced. If, on the other hand, your target audience is first-time business owners who have little experience in marketing, then you will opt for beginner-friendly content. You can also opt for intermediate content.