The false comparison with social media
Posted: Sun Dec 22, 2024 6:38 am
I admit, a social intranet will rarely fail completely. However, a large part of the potential of most social intranets remains untapped. In many organizations, they have taken over the role of a static intranet. Unfortunately, employees do not or hardly use the social part of the platform. How come? In this article I will name a number of causes. I will also share what you can do to prevent this.
Our happiness factor at work is increasingly determined by the use of technology. Of course, it is still the case that the work you do and your colleagues determine the pleasure in your work. But a new generation of professionals is coming. These are our digital natives who are connected to everyone and everything worldwide, everywhere and at all times. And that should not be different at work. And what is 'at work' for you if the traditional workplace is no longer a place, but what you do?
For those who don't know, a social intranet is an application that an organization can use to promote collaboration and communication between employees. Such a platform often consists of profiles that employees can create for themselves. Under such a profile, they can discuss with each other in a newsfeed, they can form groups with brazil whatsapp number list other employees and they can write blogs or post news. But why doesn't this always happen?
A social intranet is often called a Facebook for the organization. This is an awkward comparison for several reasons. On the one hand, it creates the false perception that growth will happen organically and automatically. 'Facebook doesn't need a community manager, does it?', is what people then say.
In addition, this comparison encourages certain uses that you as an organization do not always want. Facebook , and many other social media, are primarily content platforms. They thrive on existing popular videos, links and articles that users share with each other. Unintentionally in some cases, but that is the reality.
Our happiness factor at work is increasingly determined by the use of technology. Of course, it is still the case that the work you do and your colleagues determine the pleasure in your work. But a new generation of professionals is coming. These are our digital natives who are connected to everyone and everything worldwide, everywhere and at all times. And that should not be different at work. And what is 'at work' for you if the traditional workplace is no longer a place, but what you do?
For those who don't know, a social intranet is an application that an organization can use to promote collaboration and communication between employees. Such a platform often consists of profiles that employees can create for themselves. Under such a profile, they can discuss with each other in a newsfeed, they can form groups with brazil whatsapp number list other employees and they can write blogs or post news. But why doesn't this always happen?
A social intranet is often called a Facebook for the organization. This is an awkward comparison for several reasons. On the one hand, it creates the false perception that growth will happen organically and automatically. 'Facebook doesn't need a community manager, does it?', is what people then say.
In addition, this comparison encourages certain uses that you as an organization do not always want. Facebook , and many other social media, are primarily content platforms. They thrive on existing popular videos, links and articles that users share with each other. Unintentionally in some cases, but that is the reality.