What Were the Results
Posted: Sun Jan 26, 2025 7:05 am
The results section of your case study continues the story with quantitative data proving your solution’s benefits.
“Business impact is extremely important at this stage,” Guido says. “The real metric you want to get at is ROI. ROI is normally going to be a function of time savings or revenue generation and how each of those things relates to the investment they made.”
If you’re not able able to show ROI because hong kong cell phone number data you don’t have access to that data or your customer doesn’t want to disclose information that reveals too much about their operating costs, you can focus on highlighting metrics that reflect your solution’s value proposition instead.
Even if you can include ROI, you should still provide other metrics that demonstrate your solution’s results leading up to that.
For example, ROI for a marketing agency like New Breed would be our client’s net profit divided by the cost of our engagement. While showing that they gained more than they invested is the ultimate goal, we would also want to include supporting metrics like how many more customers they were able to close, how much lead generation increased, how their site performance improved or how their search rankings rose.
“Business impact is extremely important at this stage,” Guido says. “The real metric you want to get at is ROI. ROI is normally going to be a function of time savings or revenue generation and how each of those things relates to the investment they made.”
If you’re not able able to show ROI because hong kong cell phone number data you don’t have access to that data or your customer doesn’t want to disclose information that reveals too much about their operating costs, you can focus on highlighting metrics that reflect your solution’s value proposition instead.
Even if you can include ROI, you should still provide other metrics that demonstrate your solution’s results leading up to that.
For example, ROI for a marketing agency like New Breed would be our client’s net profit divided by the cost of our engagement. While showing that they gained more than they invested is the ultimate goal, we would also want to include supporting metrics like how many more customers they were able to close, how much lead generation increased, how their site performance improved or how their search rankings rose.