You may be interested in: Social Selling and ABM strategy: are they identical?
Posted: Sun Jan 26, 2025 6:01 am
To carry out the Social Selling strategy we must not lose focus of where we are. We are contacting other professionals who are on a social network , even though we are looking for a sales opportunity, we must understand that for them making a purchase is not their priority. Therefore, our priority must be to establish a relationship and consolidate communication, to become a reference, beyond starting a relationship fully focused on the business.
2. How can I implement Social Selling in my company?
This strategy can be applied to both B2B and B2C companies, as long as they meet a series of specific characteristics. Obviously, a different strategy is developed for each one and different tools will be used.
Depending on the service or product offered and who our buyer hong kong email list persona is , we must choose one medium or another to carry out this communication. In this article we want to focus on the profile of B2B companies, whose social network par excellence for implementing this strategy is LinkedIn .
LinkedIn is the world's leading professional network with over 1 billion users. This network is mainly used for 4 purposes :
Keep up to date with current developments in the sector.
Establish professional links.
Find out about products or services.
Search for talent or new professional opportunities.
If you have any of these interests, you only need to have the following resources:
Your company's website.
Company profile on social networks.
Professional profile of the sales team on LinkedIn.
Capacity of said team to dedicate to this task.
If we have these elements, we must work on each one of them and adapt them so that they are more effective in the application of this strategy, as we will see later in the steps to start a good Social Selling strategy .
2. How can I implement Social Selling in my company?
This strategy can be applied to both B2B and B2C companies, as long as they meet a series of specific characteristics. Obviously, a different strategy is developed for each one and different tools will be used.
Depending on the service or product offered and who our buyer hong kong email list persona is , we must choose one medium or another to carry out this communication. In this article we want to focus on the profile of B2B companies, whose social network par excellence for implementing this strategy is LinkedIn .
LinkedIn is the world's leading professional network with over 1 billion users. This network is mainly used for 4 purposes :
Keep up to date with current developments in the sector.
Establish professional links.
Find out about products or services.
Search for talent or new professional opportunities.
If you have any of these interests, you only need to have the following resources:
Your company's website.
Company profile on social networks.
Professional profile of the sales team on LinkedIn.
Capacity of said team to dedicate to this task.
If we have these elements, we must work on each one of them and adapt them so that they are more effective in the application of this strategy, as we will see later in the steps to start a good Social Selling strategy .