hen you state that your prospects have a problem
Posted: Sun Jan 26, 2025 5:37 am
Settings for the story can be unrelated to the product being sold, as long as the core value aligns with the brand promise. For example, Redbull's value is to energize sports lovers (which is Redbull's brand promise); Extreme sports stories share the same brand value. The change versus the problem You shouldn't start your narrative with “the problem”.
W, you often risk putting them on the defensive. Additionally, your engineer data user list audience may not be aware of the problem or feel uncomfortable admitting they suffer from it. Instead, work on a change. When you highlight a change, you get prospects to open up about how this change affects them, how it scares them, and where they see opportunities.
Most importantly, you get their attention.The Hero and the MentorYour company is not the protagonist of the story. The customer is. The hero is the potential customer. Therefore, never start any type of narrative, including a sales email or presentation, talking about your brand, your product, where you are based, your investors, your customers or anything about yourself.
W, you often risk putting them on the defensive. Additionally, your engineer data user list audience may not be aware of the problem or feel uncomfortable admitting they suffer from it. Instead, work on a change. When you highlight a change, you get prospects to open up about how this change affects them, how it scares them, and where they see opportunities.
Most importantly, you get their attention.The Hero and the MentorYour company is not the protagonist of the story. The customer is. The hero is the potential customer. Therefore, never start any type of narrative, including a sales email or presentation, talking about your brand, your product, where you are based, your investors, your customers or anything about yourself.