For Philip Kotler, making the sales funnel work is essential
It is essential for any company to have a sales funnel that is divided as follows.
Prospecting for clients.
Understanding the needs of the target audience.
Present solutions.
Carry out a proposal.
Negotiate contracts.
Make the sale.
So the first three stages should be carried out by Marketing and the rest by Sales.
Rethink your physical stores
Make your consumers only buy from you online , aim to make them live unique and unforgettable experiences.
Keep in mind the importance of design
Make your designs for your online stores a pleasant experience and even a lifestyle.
Online 24 hours
You may have noticed that people are on their phones 24/7 and can make purchasing decisions at a moment's notice.
Make sure you are there for them and that the search engines benefit you.
Tell stories
According to Kotler, the best way to connect with users is storytelling .
So, make your brand tell stories to your consumers and strengthen your relationships.
Philip Kotler Quotes – Ten Deadly Marketing Sins
In his book “The Ten Deadly Sins of Marketing” , Kotler pointed out all the mistakes that are often made and that ruin Marketing.
We give you a summary below.
The company is neither market-focused nor consumer-oriented.
Signs:
Poor identification of market segments.
There is not enough prioritization of market segments.
Lack of market segment managers .
Solutions:
Try using benefit segmentation, value segmentation and loyalty segmentation.
Prioritize segments.
Make your sales force specialized .
The company does not know its target indonesia number list customers
Signs:
Last study done three years or more ago.
Consumers don't buy on the expectation of pace.
Many returns and complaints from customers.
Solutions:
Use more analytical techniques.
Place customer and dealer panels.
Install Customer Relationship Marketing software .
The company has to define and control the competition, another of the capital sins according to Philip Kotler
Signs:
Only focuses on closest competitors.
The company lacks a system that allows it to gather and distribute competitive intelligence.