CONNEXT Inbound Bootcamp
Posted: Sun Dec 22, 2024 6:21 am
Growth hackers are professionals who are dedicated to growth hacking and are responsible for redefining a company's products or services, as well as their distribution, in order to reach the maximum number of people while investing the least amount of money and resources possible.
They are specialists in business growth . That is, they analyze a product and redefine those characteristics of it that can generate growth, to later distribute it through channels and actions that achieve a high number of leads in exchange for a very small budget.
This type of professional is becoming more and more sought after. Small technology companies such as start-ups lack the resources to carry out expensive marketing campaigns , so they need an expert who knows how to grow their business without having to spend their entire budget.
Growth hackers must have very specific characteristics:
Be creative: they must redefine the product's features , finding functionalities that can be part of the marketing. They must also enhance the product's strengths or opportunities for improvement and try to give them maximum visibility to make them go viral.
Be analytical: Growth is your main goal, so analytics must be in your veins. The growth hacker must analyze all the activities that the company is carrying out, calculate their value and how many users each of them attracts to the company. Therefore, you must do a thorough analysis of the company's product or service, to see how it fits into the current market and be able to highlight its strengths and weaknesses.
Be multidisciplinary: a growth hacker must have knowledge in different areas. He is not a copywriter, nor a programmer, nor a designer or a sales specialist, but he must know a little bit of everything and be specialized in certain aspects.
Be quick: A growth hacker must be agile and work as independently as possible. Although he may not be an expert in everything, it is important that he is able to write, program, or design, among other functions. He must b2b email lists poland understand the basics so that he can execute most of it himself.
1.2 Why do Growth Hacking
There are many reasons to implement a Growth Hacking strategy in a company, but some of them are:
If your industrial or technological company is a startup and needs results quickly, growth hacking is your best option, as it will help you find your quick wins and direct your actions towards your objectives. For this reason, you will have business results more quickly and spending fewer resources.
If you need to enhance your services, products and business strategy in general, many digital marketing strategies are standard and put on the table some basic actions to be developed. However, growth hacking goes into detail about these points, analyzing the company's products and services to extract their maximum potential. It is, in itself, a business strategy.
If the economic factor is paramount in your business, when it comes to optimizing costs, you have to look at all the items in detail, and the reality is that marketing is usually one of the first areas in which budget is cut. Thanks to Growth Hacking, we manage to grow at low cost (or at the lowest possible cost).
They are specialists in business growth . That is, they analyze a product and redefine those characteristics of it that can generate growth, to later distribute it through channels and actions that achieve a high number of leads in exchange for a very small budget.
This type of professional is becoming more and more sought after. Small technology companies such as start-ups lack the resources to carry out expensive marketing campaigns , so they need an expert who knows how to grow their business without having to spend their entire budget.
Growth hackers must have very specific characteristics:
Be creative: they must redefine the product's features , finding functionalities that can be part of the marketing. They must also enhance the product's strengths or opportunities for improvement and try to give them maximum visibility to make them go viral.
Be analytical: Growth is your main goal, so analytics must be in your veins. The growth hacker must analyze all the activities that the company is carrying out, calculate their value and how many users each of them attracts to the company. Therefore, you must do a thorough analysis of the company's product or service, to see how it fits into the current market and be able to highlight its strengths and weaknesses.
Be multidisciplinary: a growth hacker must have knowledge in different areas. He is not a copywriter, nor a programmer, nor a designer or a sales specialist, but he must know a little bit of everything and be specialized in certain aspects.
Be quick: A growth hacker must be agile and work as independently as possible. Although he may not be an expert in everything, it is important that he is able to write, program, or design, among other functions. He must b2b email lists poland understand the basics so that he can execute most of it himself.
1.2 Why do Growth Hacking
There are many reasons to implement a Growth Hacking strategy in a company, but some of them are:
If your industrial or technological company is a startup and needs results quickly, growth hacking is your best option, as it will help you find your quick wins and direct your actions towards your objectives. For this reason, you will have business results more quickly and spending fewer resources.
If you need to enhance your services, products and business strategy in general, many digital marketing strategies are standard and put on the table some basic actions to be developed. However, growth hacking goes into detail about these points, analyzing the company's products and services to extract their maximum potential. It is, in itself, a business strategy.
If the economic factor is paramount in your business, when it comes to optimizing costs, you have to look at all the items in detail, and the reality is that marketing is usually one of the first areas in which budget is cut. Thanks to Growth Hacking, we manage to grow at low cost (or at the lowest possible cost).