Based on behavioral data, they noticed that
Posted: Sat Jan 25, 2025 10:19 am
Working in close collaboration with the company's growth team and other teams, the growth manager analyzes customer behavior to find the “aha!” moment. Of the user. The “aha!” moment happens when a user understands the value of your product and becomes an active user. For example, in the early years of , the growth team led by chamath palihapitiya began to determine what kept users on their platform (the “aha!” moment).
new users who who added at least friends in the first few days after registering botim data user list would continue using the platform, unlike users who did not make friends in the first few weeks. The growth team hypothesized that new users would need to connect with at least friends within days of signing up.
Chamath palihapitiya passed this insight onto the product development team, who created a feature that helped new users connect with their friends as soon as they signed up. This fueled 's growth to what it is today, and chamath palihapitiya was a part of this entire process. What do growth managers actually do?The specific roles of a growth manager may vary between companies, but the main responsibility is to identify growth opportunities and develop initiatives to fill untapped gaps.
new users who who added at least friends in the first few days after registering botim data user list would continue using the platform, unlike users who did not make friends in the first few weeks. The growth team hypothesized that new users would need to connect with at least friends within days of signing up.
Chamath palihapitiya passed this insight onto the product development team, who created a feature that helped new users connect with their friends as soon as they signed up. This fueled 's growth to what it is today, and chamath palihapitiya was a part of this entire process. What do growth managers actually do?The specific roles of a growth manager may vary between companies, but the main responsibility is to identify growth opportunities and develop initiatives to fill untapped gaps.