Cookies regulations 2024
Posted: Sat Jan 25, 2025 10:05 am
January 11, 2024 marked the entry into force of the Guide on the use of cookies, issued by the Spanish Data Protection Agency (AEPD) in July 2023.
Veronica Barberena
Veronica Barberena
January 31, 2024 — 2 minutes reading time
Cookies regulations 2024
Photo by @Soheil Jalili on Unsplash
This guide introduces a number of settings that impact all websites that use cookies. The most important points are outlined below:
Inclusion of an Initial Banner
The guide establishes the need to incorporate an initial banner with three well-defined options: "Accept", "Configure" and "Reject". These should be presented through buttons or equivalent devices. Specifically, the "Configure" button should allow the acceptance or rejection of cookies at different levels, depending on their purpose.
Possibility to reject all cookies from the beginning
In order to combat cookie fatigue, the option to effective list of mobile numbers list reject all cookies directly from the initial banner is being introduced. This provision seeks to simplify the process of rejecting cookies and avoid users having to navigate through additional menus.
Homogeneity in Button Aesthetics
The guideline stresses the importance of all banner options (accept, configure, reject) being presented in an equitable manner, thus avoiding influencing the user to accept cookies. This means that the colour or contrast of the text and buttons cannot be misleading to users, avoiding involuntary consent.
Preference or Personalization Cookies
Preference or personalization cookies are now being added. These cookies allow information to be remembered to personalize the user's experience (such as language or region). Given their technical nature, these cookies will not require the user's consent, unlike other categories that do require it.
Cookies Paywalls and Access Restrictions
Finally, the guide addresses the growing trend of "cookie paywalls", also known as "pay or okay" systems, which are transforming the interaction of media outlets with their users. Through these systems, users are presented with the dilemma of accepting cookies or paying for access without cookies. In addition, the possibility of restricting access to the website or limiting the use of services is considered if the use of cookies is not accepted.
This new approach to obtaining user consent opens the door to a new avenue of business, allowing websites to offer the option of paying to avoid cookies. Although this strategy may be attractive to many companies, it is crucial to keep in mind that a number of regulatory requirements must be met for its implementation.
Veronica Barberena
Veronica Barberena
January 31, 2024 — 2 minutes reading time
Cookies regulations 2024
Photo by @Soheil Jalili on Unsplash
This guide introduces a number of settings that impact all websites that use cookies. The most important points are outlined below:
Inclusion of an Initial Banner
The guide establishes the need to incorporate an initial banner with three well-defined options: "Accept", "Configure" and "Reject". These should be presented through buttons or equivalent devices. Specifically, the "Configure" button should allow the acceptance or rejection of cookies at different levels, depending on their purpose.
Possibility to reject all cookies from the beginning
In order to combat cookie fatigue, the option to effective list of mobile numbers list reject all cookies directly from the initial banner is being introduced. This provision seeks to simplify the process of rejecting cookies and avoid users having to navigate through additional menus.
Homogeneity in Button Aesthetics
The guideline stresses the importance of all banner options (accept, configure, reject) being presented in an equitable manner, thus avoiding influencing the user to accept cookies. This means that the colour or contrast of the text and buttons cannot be misleading to users, avoiding involuntary consent.
Preference or Personalization Cookies
Preference or personalization cookies are now being added. These cookies allow information to be remembered to personalize the user's experience (such as language or region). Given their technical nature, these cookies will not require the user's consent, unlike other categories that do require it.
Cookies Paywalls and Access Restrictions
Finally, the guide addresses the growing trend of "cookie paywalls", also known as "pay or okay" systems, which are transforming the interaction of media outlets with their users. Through these systems, users are presented with the dilemma of accepting cookies or paying for access without cookies. In addition, the possibility of restricting access to the website or limiting the use of services is considered if the use of cookies is not accepted.
This new approach to obtaining user consent opens the door to a new avenue of business, allowing websites to offer the option of paying to avoid cookies. Although this strategy may be attractive to many companies, it is crucial to keep in mind that a number of regulatory requirements must be met for its implementation.