o, to help with this, the platform personalizes
Posted: Sat Jan 25, 2025 9:32 am
Come with us to discover good personalized marketing ideas: netflixdo you also spend more time choosing films and series on netflix than watching them? Many times, you even give up watching because you couldn't choose? Well, netflix knows that it has a large catalog that can leave people indecisive when choosing a title (see the overload of choice there?).
S its service. Personalized marketingnetflix developed a complex bc data thailand user list algorithm that personalizes recommendations for each user and even orders titles according to their preferences. According to netflix itself, the algorithm considers data such as: user interactions with the platform (such as what you watched and what rating you gave to other titles); interactions of other subscribers with similar tastes and preferences about the platform; information about the titles, such as genre, categories, actors, year of release, etc.
Based on netflix recommendations, the user can add titles to their list, which also helps to personalize the use of the platform. Another customization possibility: the user can choose a profile icon with characters from their favorite series or film. A detail that helps create engagement.Personalized marketingbut the personalization doesn’t stop there. Other communication strategies also speak directly to each user.
S its service. Personalized marketingnetflix developed a complex bc data thailand user list algorithm that personalizes recommendations for each user and even orders titles according to their preferences. According to netflix itself, the algorithm considers data such as: user interactions with the platform (such as what you watched and what rating you gave to other titles); interactions of other subscribers with similar tastes and preferences about the platform; information about the titles, such as genre, categories, actors, year of release, etc.
Based on netflix recommendations, the user can add titles to their list, which also helps to personalize the use of the platform. Another customization possibility: the user can choose a profile icon with characters from their favorite series or film. A detail that helps create engagement.Personalized marketingbut the personalization doesn’t stop there. Other communication strategies also speak directly to each user.