How can the newsletter giveaway help you sell?
Posted: Sat Jan 25, 2025 6:30 am
For a few days now, the discussions I have with my clients often revolve around emailing and newsletters. Many are convinced that it is important to offer a bonus, a gift to encourage registration, but few take advantage of this gift to generate a sale or an appointment.
You don't make any sales, get no contacts through your website? Use the gift of the newsletter! How? We see it right away!
Use the sales funnel principle
If you want to make sales, I suggest you associate the newsletter gift with an email sequence , that is to say a series of emails that will be sent automatically from the registration.
Before you continue reading this article, I would like you not to be put off by certain terms: email sequence, sales funnel, ... that I will use. They have been depreciated because of more than questionable and sometimes aggressive practices (spam, insistent emails), but these are only tools that you can appropriate and use in accordance with your personality and your values.
For example, the sales funnel that I invite you to set up is just a series of emails (the number, frequency and content are to be adapted) in which you create contact, nurture the relationship and talk about your activity.
How do I get someone into my sales funnel?
Typically, Internet users will "enter" your sales funnel by filling out a form that will allow them to obtain a gift (e-book, guide, mini-course, etc.). Once the registration is done, everything happens at your thailand email list email provider who will integrate your new subscriber into the list of people who will receive the series of emails that you have previously configured. You will then be able to sell your products and services without thinking about it (or almost
Offer useful content above all
There are as many sales funnels as there are entrepreneurs (well almost...). You can let your imagination run wild, there is simply one principle to respect: provide valuable content while showing the benefit of your products/services.
When you create the email series that will be associated with the newsletter giveaway, think of them as the different parts of a sales page. For example in:
the first email, you can try to confront them with their problem
the second email, you talk about your personal experience, the actions you took to achieve your goal
another email, you can present a case study, or a testimonial
Each time, the content must remain useful for your readers, this is what you must keep in mind when you write your emails. Ask yourself the question: "are my emails useful, pleasant, even if the person does not buy?"
It's a balancing act! Let's say you help people get started in running, your "testimonial email" could be: "Discover how Amandine ran her first 10km in 3 months (with strategies you can use)!" Your email would therefore talk about Amandine's success but also the advice she followed to achieve this result. Finally, you tell people who want to get started, the program that Amandine followed. This type of email will be alternated with advice emails only.
You don't make any sales, get no contacts through your website? Use the gift of the newsletter! How? We see it right away!
Use the sales funnel principle
If you want to make sales, I suggest you associate the newsletter gift with an email sequence , that is to say a series of emails that will be sent automatically from the registration.
Before you continue reading this article, I would like you not to be put off by certain terms: email sequence, sales funnel, ... that I will use. They have been depreciated because of more than questionable and sometimes aggressive practices (spam, insistent emails), but these are only tools that you can appropriate and use in accordance with your personality and your values.
For example, the sales funnel that I invite you to set up is just a series of emails (the number, frequency and content are to be adapted) in which you create contact, nurture the relationship and talk about your activity.
How do I get someone into my sales funnel?
Typically, Internet users will "enter" your sales funnel by filling out a form that will allow them to obtain a gift (e-book, guide, mini-course, etc.). Once the registration is done, everything happens at your thailand email list email provider who will integrate your new subscriber into the list of people who will receive the series of emails that you have previously configured. You will then be able to sell your products and services without thinking about it (or almost
Offer useful content above all
There are as many sales funnels as there are entrepreneurs (well almost...). You can let your imagination run wild, there is simply one principle to respect: provide valuable content while showing the benefit of your products/services.
When you create the email series that will be associated with the newsletter giveaway, think of them as the different parts of a sales page. For example in:
the first email, you can try to confront them with their problem
the second email, you talk about your personal experience, the actions you took to achieve your goal
another email, you can present a case study, or a testimonial
Each time, the content must remain useful for your readers, this is what you must keep in mind when you write your emails. Ask yourself the question: "are my emails useful, pleasant, even if the person does not buy?"
It's a balancing act! Let's say you help people get started in running, your "testimonial email" could be: "Discover how Amandine ran her first 10km in 3 months (with strategies you can use)!" Your email would therefore talk about Amandine's success but also the advice she followed to achieve this result. Finally, you tell people who want to get started, the program that Amandine followed. This type of email will be alternated with advice emails only.