How to measure retention metrics in email marketing
Posted: Sat Jan 25, 2025 5:58 am
Check the color contrast of text and images. Avoid using all capital letters for continuous text; Instead, use larger lowercase letters. Add punctuation marks to the end of bullet points and each sentence, including headings. Use solid, off-white backgrounds. Align your copy to the left, without line breaks or justification. Avoid excessive bolding or italics: use bold for emphasis. Underlining is only allowed for links. Place just one animated GIF image on a screen.
Use GIFs with less than three flashes per portugal telegram number list second. Set the email language, presentation features, and the dir attribute for screen readers. This summarizes all the accessibility standards for email. Below we'll show you how we developed these specific rules. Steps to Creating Accessible Emails In our previous article, we explored five types of disabilities and their unique impacts on the user experience. It is crucial to recognize that each disability requires specific accommodations.
For example, focusing solely on solutions for color blindness may not address the needs of people with dyslexia or those who use screen readers. To create truly accessible emails, we need a holistic approach that spans design, code, and text. This comprehensive approach ensures that we meet the full spectrum of accessibility needs, greatly improving the user experience. Here's how to do it: Step Write accessible email copy Disabilities covered: Visual and cognitive/learning/neurological disabilities. Accessible text guidelines include: Keep it short: Write concise text so that recipients can quickly get your point without needing to read long texts; Keep it simple: Use direct language that a grade student can easily understand.
Use GIFs with less than three flashes per portugal telegram number list second. Set the email language, presentation features, and the dir attribute for screen readers. This summarizes all the accessibility standards for email. Below we'll show you how we developed these specific rules. Steps to Creating Accessible Emails In our previous article, we explored five types of disabilities and their unique impacts on the user experience. It is crucial to recognize that each disability requires specific accommodations.
For example, focusing solely on solutions for color blindness may not address the needs of people with dyslexia or those who use screen readers. To create truly accessible emails, we need a holistic approach that spans design, code, and text. This comprehensive approach ensures that we meet the full spectrum of accessibility needs, greatly improving the user experience. Here's how to do it: Step Write accessible email copy Disabilities covered: Visual and cognitive/learning/neurological disabilities. Accessible text guidelines include: Keep it short: Write concise text so that recipients can quickly get your point without needing to read long texts; Keep it simple: Use direct language that a grade student can easily understand.