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Summary of the article
Key issues in the real estate sector

Demand fell by 15-16% because the key rate and down payment increased, and the maximum loan amount for preferential mortgages decreased.
The number of targeted leads decreased by 25-33%, and the cost of attracting a targeted lead increased by up to 200%.
Trends: Who Buys What

Most often, people buy apartments up to 50 sq. m., because there is no usa email list possibility to buy housing of a larger area.
The demand for real estate in the regions and outside the city has not changed because mortgage conditions are more favorable.
The sales engine will be targeted mortgage programs: family, for the military, for IT specialists.
Also, developers and builders are introducing installment plans and trade-in programs to stimulate demand.
Ways to Reduce Advertising Costs

Automatically qualify leads to personalize communications with users.
Add communication in messengers, because it is cheaper for the developer and more convenient for clients.
Warn customers about a manager's call to reduce the number of missed calls.
Don't buy contact databases because they are already "burned out".
Use chatbots to answer repetitive questions and relieve managers of workload.
Warm up users in newsletters and chatbots if they are not ready to talk on the phone.
Choose the right advertising platform to reduce the cost of the target lead.
Add online transactions so that users can choose the option that suits them best.
Establish interaction between departments within the company to increase the effectiveness of CRM.