Monitoring: Monitoring is essential in Performance Marketing since it is necessary to know the results in real time.
This is because if something is not working or is not giving the expected results, it can be changed as soon as possible.
Agency-advertiser relationship: communication is the key to making this relationship as fluid and transparent as possible. Remember that both (agency and advertiser) are pursuing the same results.
Advantages of Performance Marketing
According to a study by Cake Marketing, Performance Marketing has many advantages and reasons to use it today, including the following:
The conversion is instantaneous because the Marketing actions have direct efficiency.
Performance Marketing has been growing as a segment of digital advertising – let’s stay ahead of the curve!
For every dollar invested, an ROI of eleven is obtained, according to studies.
New income opportunities.
With continued use of Performance Marketing, Business Intelligence technologies will begin to be added that will provide better insight into how to increase ROI.
Many companies recommend it.
Advertisers will be able to know in advance the unit cost of each action area code philippines mobile carried out with Performance Marketing that is put into play: subscriptions, likes, visits, registrations, etc.
Various online media can be used , such as email marketing, social media ads, among others.
You will be able to have very precise control of the results.
And although there are many benefits to Performance Marketing, it also has its "buts."
In a study also carried out by Cake Marketing in 2013, some problems could be found with this new Marketing model.
In the study, respondents gave 7 reasons for resisting adopting this marketing discipline and these were the results:
Uncertain ROI (49%).
Not having a budget (31%).
Bureaucracy (31%).
High cost (23%).
Little knowledge of technological platforms (22%).
Data security risks (21%).
Lack of skills and resources (19%).