Betting on Luck: Why the Lottery Will Continue to Win in the Future
Posted: Sat Jan 25, 2025 3:48 am
In order to gain the trust of Gen Z, it is important to rely on complete transparency and authenticity in the area of lottery games. One example of this is the electronic drawing system (EDS) adessoDraws , which works completely transparently and thus strengthens players' trust in the fairness of the drawing. Younger people in particular attach great importance to the credibility of brands and products and are increasingly skeptical of traditional institutions and companies. By relying on such innovative and trust-building measures, lottery operators can gain the interest and trust of Gen Z and thus be successful in the long term.
Despite Gen Z's skepticism towards traditional lotteries, playing the lottery is expected to remain an integral part of our lives. The lottery industry is constantly evolving and adapting flexibly to the needs of younger generations by increasingly using digital channels and modernizing the traditional lottery game through innovative online platforms and mobile applications.
Furthermore, Gen Z is increasingly relying on online content argentina consumer email list and social media. These types of communication channels have a much greater reach and allow the lottery industry to target a wider audience. Instead of relying on traditional media, lotteries should increasingly use digital marketing strategies. Almost three times as many younger lottery players have used Instagram in the last month compared to older players and they are more than six times as likely to have used Snapchat.
Lotteries already offer special games and offers that are tailored to the interests of younger generations in order to make playing the lottery even more attractive in the long term. In doing so, they also rely on experienced and skilled partners such as adesso, who share their visions or show new ways and thus actively support them in their implementation.
Would you like to find out more about our lottery portfolio? Then take a look at our website .
You can find more exciting topics from the adesso world in our previously published blog posts .
Isa Altemeier is an experienced office clerk and works at adesso as a sales assistant in the Line of Business Lottery. With her organizational talent and strong communication skills, she supports the team in the best possible way. In recent years, she has gained valuable experience in the assistant area and as a member of the reception team at the adesso headquarters in Dortmund and can now make the most of this experience.
Despite Gen Z's skepticism towards traditional lotteries, playing the lottery is expected to remain an integral part of our lives. The lottery industry is constantly evolving and adapting flexibly to the needs of younger generations by increasingly using digital channels and modernizing the traditional lottery game through innovative online platforms and mobile applications.
Furthermore, Gen Z is increasingly relying on online content argentina consumer email list and social media. These types of communication channels have a much greater reach and allow the lottery industry to target a wider audience. Instead of relying on traditional media, lotteries should increasingly use digital marketing strategies. Almost three times as many younger lottery players have used Instagram in the last month compared to older players and they are more than six times as likely to have used Snapchat.
Lotteries already offer special games and offers that are tailored to the interests of younger generations in order to make playing the lottery even more attractive in the long term. In doing so, they also rely on experienced and skilled partners such as adesso, who share their visions or show new ways and thus actively support them in their implementation.
Would you like to find out more about our lottery portfolio? Then take a look at our website .
You can find more exciting topics from the adesso world in our previously published blog posts .
Isa Altemeier is an experienced office clerk and works at adesso as a sales assistant in the Line of Business Lottery. With her organizational talent and strong communication skills, she supports the team in the best possible way. In recent years, she has gained valuable experience in the assistant area and as a member of the reception team at the adesso headquarters in Dortmund and can now make the most of this experience.