Importance of the purchase cycle in lead capture
Posted: Sun Dec 22, 2024 6:01 am
For a good Inbound Marketing practice , it is important to know the buyer journey process well if you really want a strategy to be successful.
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One of the big problems with online businesses is that they may get a lot of visitors, yes, but very few leads .
In this regard, Hubspot states that “96% of visitors to your website are not taiwan mobile phone number example ready to buy.”
This means that 4 out of 100 visitors to your site are actually willing to make a purchase from your brand.
However, you can take those 96 visits you have left as an opportunity to convert them, in the future and with a good Inbound Marketing strategy , into current clients.
After understanding more about Inbound Marketing , you probably already understand that you must know what motivates your potential customers, their problems and needs, these are aspects that you must know.
On the other hand, you must understand that offering them quality content that helps solve these problems and needs is key to creating a positive bond with your brand, but something else is needed, and that is where the purchasing cycle is.
Once you know what stage your prospects are in, from discovering they have a need to making a purchase, it will be easier for you to get more leads .
With this knowledge, you will know what type of information to offer them because you will know exactly what they need to complete their purchasing decision.
The different online channels you have, such as your website, social networks and/or blog, can help you be part of each phase of your potential customers' purchasing process.
What better way to do Inbound Marketing than to deliver the right content to the right people at the right time?
Where, how and when to find leads depends largely on knowing what phase of the buyer's journey they are in.
When consumers discover they have a problem or need, they search on Google or their social networks.
Your brand better take advantage of this tremendous opportunity to respond with great content.
The smartest thing to do at this stage is to write blog articles, share knowledge on social networks, develop e-books, etc., in order to lead to conversion.
The goal at this stage should be to help leads solve their dilemma, but always guide them to the completion of your funnel.
[Tweet “What is the importance of the purchase cycle in lead capture?”]
One of the big problems with online businesses is that they may get a lot of visitors, yes, but very few leads .
In this regard, Hubspot states that “96% of visitors to your website are not taiwan mobile phone number example ready to buy.”
This means that 4 out of 100 visitors to your site are actually willing to make a purchase from your brand.
However, you can take those 96 visits you have left as an opportunity to convert them, in the future and with a good Inbound Marketing strategy , into current clients.
After understanding more about Inbound Marketing , you probably already understand that you must know what motivates your potential customers, their problems and needs, these are aspects that you must know.
On the other hand, you must understand that offering them quality content that helps solve these problems and needs is key to creating a positive bond with your brand, but something else is needed, and that is where the purchasing cycle is.
Once you know what stage your prospects are in, from discovering they have a need to making a purchase, it will be easier for you to get more leads .
With this knowledge, you will know what type of information to offer them because you will know exactly what they need to complete their purchasing decision.
The different online channels you have, such as your website, social networks and/or blog, can help you be part of each phase of your potential customers' purchasing process.
What better way to do Inbound Marketing than to deliver the right content to the right people at the right time?
Where, how and when to find leads depends largely on knowing what phase of the buyer's journey they are in.
When consumers discover they have a problem or need, they search on Google or their social networks.
Your brand better take advantage of this tremendous opportunity to respond with great content.
The smartest thing to do at this stage is to write blog articles, share knowledge on social networks, develop e-books, etc., in order to lead to conversion.
The goal at this stage should be to help leads solve their dilemma, but always guide them to the completion of your funnel.